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About the Role

Airtable is seeking a Senior Manager to leverage marketing operations as a strategic advantage, integrating AI systems and rigorous data analysis to enhance marketing agility and efficiency. This role involves leading the Marketing's Agent Center of Excellence, managing MarTech and Marketing Ops teams, and driving high-impact initiatives that span multiple functions. The position requires a player-coach approach, combining hands-on AI agent development with team leadership and strategic oversight, reporting directly to the VP of Marketing.

Responsibilities

Own Marketing's Agent Center of Excellence, driving strategy from tool evaluation to agent development and adoption.
Co-design and ship AI agents using platforms like Airtable, Hyperagent, and Claude to automate marketing tasks.
Maintain AI agents as production systems with defined ownership, versioning, and measurable outputs.
Lead complex AI builds and establish frameworks for AI evaluation, adoption, and governance.
Improve AI literacy across the marketing team, distinguishing practical applications from hype.
Manage MarTech, Marketing Ops, and Airtable campaign management ICs, providing direction and fostering AI engineering skills.
Evolve Marketing Operations (MOPs) to support predictable pipeline and clean lead management using AI agents and automation.
Advance Airtable MarketingCentral as an intelligent ops layer for campaign management.
Define and govern the martech stack, prioritizing consolidation and AI-native tools.
Lead high-priority cross-functional initiatives requiring a comprehensive understanding of marketing strategy, operations, and data.

Requirements

Proven experience building and shipping AI agents or automated workflows, with practical application of LLMs.
Background in marketing, with expertise in demand generation, lifecycle marketing, campaign/lead operations, and relevant MarTech (e.g., Marketo, Salesforce).
Technical proficiency in SQL, data modeling, APIs, integrations, and scripting for system development and debugging.
Experience leading MOPs or RevOps in a B2B SaaS environment, driving strategic function beyond campaign support.
Ability to translate data into executive-level narratives.
Experience managing technical individual contributors and providing direction in complex scoping scenarios.
A systems-thinking approach to AI adoption, focusing on building infrastructure and workflows for team-wide utility.
Thrives in ambiguous, fast-paced environments with expanding scope based on building capabilities.

Skills

AI agents
Automated workflows
LLMs
Marketing operations
Demand generation
Lifecycle marketing
Campaign operations
Lead operations
MarTech
Marketo
Salesforce
SQL
Data modeling
APIs
Integrations
Scripting
MOPs
RevOps
B2B SaaS
Data analysis
Technical leadership
Systems thinking

Location

Remote
San Francisco Bay Area
Seattle
New York City
Los Angeles

Work Type

Remote
Onsite

Experience Level

Senior Manager
Management experience

Salary/Compensations

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is: $184,000—$260,600 USD
For all other work locations (including remote), the base salary range for this role is: $166,000—$234,800 USD

Benefits

Benefits
Restricted stock units
Incentive compensation

About the Company

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

Equal Opportunity

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.
VEVRAA-Federal Contractor
Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.