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About the Role

Fivetran is seeking a Senior Technical Product Marketing Manager to lead strategic initiatives and scale technical product marketing across the organization. This role supports key product areas and ensures marketing efforts align with the technical depth and value customers expect. The position involves staying current on the data and analytics landscape, modern data infrastructure, and emerging trends like AI, driving product growth through go-to-market launches, technical content, and product knowledge.

Responsibilities

Create high-impact technical collateral, including architecture diagrams, demos, white papers, blogs, pitch decks, and technical guides.
Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences.
Review and edit materials across the product portfolio for technical accuracy, consistency, and strategic alignment.
Conduct research on market trends, customer needs, and competitive dynamics to inform product positioning and messaging.
Partner closely with Product Management to understand features, technical capabilities, and customer use cases.
Develop how-to guides, demo videos, case studies, and technical whitepapers to support adoption and expansion.
Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement for launches, campaigns, webinars, and events.
Collaborate with Partner Marketing on joint initiatives like webinars, workshops, and hands-on labs.
Operationalize technical product marketing best practices across teams.
Stay up-to-date with trends in data integration, cloud data platforms, AI, deployment models, and governance.
Serve as a technical SME on the Fivetran platform, articulating its role in customers’ data stacks and workflows.
Provide best practices, reference architectures, and technical validation to support sales cycles.
Represent Fivetran as a platform expert through events, presentations, webinars, and labs.
Support analyst relations and strategic conversations with detailed technical insights and product innovation validation.
Help position Fivetran as a foundational component of modern, scalable data infrastructure.

Requirements

4-8 years of experience in product marketing, data engineering, product management, sales engineering, and/or data and analytics consulting.
Data industry experience and expertise, including hands-on work or deep knowledge of data engineering, data integration, data lakes, open table formats, data warehouses, data catalogs, and related technologies (SQL, dbt, python, Spark).
Technical aptitude and a desire to learn more about modern data infrastructure and tools, particularly data lakes, analytics, storage, data integration, and cloud destinations.
Proven experience partnering and coaching across Product, Sales, Marketing, and Enablement teams.
Exceptional verbal and written communication skills, adaptable for different technical personas and mediums.
Strong project management skills to manage multiple initiatives, maintain proactive communication, and meet deadlines.
Ability to gain a deep understanding of the needs and challenges of data engineers, data scientists, data architects, and technical stakeholders.

Skills

Data integration
Data lakes
Open table formats (e.g. Delta Lake, Apache Iceberg)
Data warehouses
Data catalogs
SQL
dbt
Python
Spark
Modern data infrastructure
Cloud destinations
Product marketing
Product management
Sales engineering
Data engineering
Analytics consulting
Project management
Communication

Location

Toronto

Work Type

Full-time
Hybrid

Experience Level

Senior

Salary/Compensations

$154,283—$192,853.50 CAD

Benefits

100% employer-paid medical insurance
Generous paid time-off policy (PTO)
Paid sick time
Inclusive parental leave policy
Holidays
Volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform

About the Company

Fivetran's mission is to make access to data as simple and reliable as electricity.
Customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required.
Fivetran is the data foundation for AI, enabling enterprises to scale analytics and operations with confidence.
By unifying data movement, management, and transformation, Fivetran enables a secure, reliable, and portable foundation for AI across clouds, engines, and tools.
Fivetran brings together high-quality talent across the globe.
Core values: Get Stuck In, Do the Right Thing, and One Team, One Dream.
Valued at over $5.6 billion.

Equal Opportunity

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process.
If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please submit your request by filling out this form.
We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience.
Your request and any information provided will be kept confidential and will not impact your candidacy.