About the Role
We are seeking a Freelance Influencer Marketing Manager to identify, recruit, and coordinate talent for social-first campaigns, including organic, paid, and always-on initiatives. This is a remote, freelance position with variable weekly hours across client accounts.
Responsibilities
- End-to-end creator management, including identification, recruitment, outreach, contract negotiation, budget management, content review, and guiding influencer deliverables.
- Build and cultivate relationships with creators, influencers, managers, and agents.
- Source UGC and creator talent using platforms like IMAI and professional networks.
- Maintain a vetted and organized creator roster for paid and organic social needs.
- Match creators to briefs based on brand, tone, platform, and content requirements.
- Build positive, professional relationships with creators to support long-term collaboration.
- Support the internal “Movers+Creators” program for quick turnaround programs.
- Manage all creator communication, including outreach, onboarding, brief delivery, deadline management, and follow-ups.
- Ensure creators clearly understand briefs, content requirements, and brand guidelines.
- Proactively flag risks, delays, or misalignment to internal teams.
- Coordinate product samples as needed.
- Set and manage creator deliverables, timelines, and submission requirements.
- Ensure accurate tracking of creator activity, deliverables, and performance data.
- Monitor content for completeness, quality, on-brief adherence, and timely delivery.
- Coordinate reshoots, corrections, or fixes as needed.
- Ensure creators submit footage in correct formats and specs for paid and organic use.
- Coordinate creator contracts, usage terms, and approvals.
- Ensure invoicing details are clear, accurate, and submitted on time.
- Track asset delivery status and usage rights across paid and organic channels.
- Partner with internal teams to ensure assets are stored, labeled, and accessible.
- Collaborate cross-functionally with Creative, Strategy, Production, and Business Partnership teams.
- Ensure creator outputs align with strategic intent, brand voice, and platform needs.
- Stay up-to-date on influencer marketing trends and FTC compliance requirements.
- Analyze competition and best-in-class brands for inspiration and new ideas.
- Contribute to team brainstorms and creative campaign ideation.
Requirements
- Experience managing influencer & creator partnerships of all sizes.
- Strong organizational and project management skills.
- Clear, confident written communication.
- Familiarity with short-form video content (TikTok, Reels, Shorts).
- Ability to manage multiple creators and deadlines simultaneously.
- 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns.
- Experience working with a wide variety of creators & influencers across various categories (nano to macro).
- Strong organizational skills with attention to detail and follow-through.
- Ability to manage multiple timelines, campaigns, and creator relationships simultaneously.
- Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments.
- Clear written and verbal communication skills, particularly in creator-facing contexts.
- Ability to collaborate effectively across teams and support senior leaders.
- Deep passion for TikTok; experience with TikTok influencers is a plus but not required.
- Passion for delighting clients and going above & beyond.
- Keen eye for detail with the foresight to think about the bigger picture.
- Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry.
- Spreads joy!
Skills
- Creator Sourcing
- Talent Management
- Contract Negotiation
- Budget Management
- Content Review
- Relationship Building
- UGC Sourcing
- Creator Roster Management
- Brief Interpretation
- Communication
- Project Management
- Influencer Marketing
- Social Media Trends
- FTC Compliance
- TikTok
- Reels
- Shorts
- Cross-Functional Collaboration
Location
- Remote
Work Type
- Freelance
- Remote
- Variable weekly hours
Experience Level
- 5+ years of experience in Creator Marketing/Influencer Marketing
Salary/Compensations
- $50-60 per hour
About the Company
- At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!
