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About the Role

This position is globally responsible for serving as a key contributor to the commercialization effort for assigned product(s)/product lines, providing guidance and support on product development, market development, and collaboration with global sales/marketing teams. The role involves leading early phase product planning, executing commercial strategies, and developing product commercialization plans, acting as a deep technical expert.

Responsibilities

Develops analysis around the competitive environment and defines product positioning, key issues, strategies, and target audiences.
Collaborates with marketing colleagues on integrated marketing business plan deliverables.
Partners with marketing colleagues to shape customer requirements for related products.
Serves as leader of physician product planning advisory board for assigned product(s)/product lines.
Works with marketing communications to support development of launch materials, product literature, and collateral.
Develops and executes the marketing plan, including market segmentation, targeting, positioning, and the marketing mix.
Develops product marketing bulletins on new and current products.
Provides communication to sales team on market released products.
Conducts product overviews for physicians and sales representatives.
Presents product and marketing plans to internal management.
Drives market development activities through best practices and awareness tools.
Builds strong relationships with global teams for successful product launches and sales enablement tools.
Works with market research to collect and share limited market release survey data.
Builds strong relationships with leading KOLs globally.
Complies with FDA regulations, other regulatory requirements, Company policies, and operating procedures.
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Requirements

Bachelors Degree in Technical, Clinical, business or marketing or an equivalent combination of education and work experience.
Minimum 3 - 5 years' experience working in healthcare, life sciences, or technology-based products.
Experience working with complex product portfolios in the medical device industry.
Experience with strategic product planning and commercial execution.
Developed leadership skills/experience, including the ability to map task interdependencies, prioritize tasks, develop, monitor and live within budgets, and forecast major milestones.
Experience working in a broader enterprise/cross-division business unit model preferred.
Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
Ability to leverage and/or engage others to accomplish projects.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
Multitasks, prioritizes and meets deadlines in timely manner.
Position requires an understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.

Skills

Product Development
Market Development
Sales/Marketing Collaboration
Product Planning
Commercialization
Strategic Planning
Marketing Mix
Market Research
KOL Relationship Management
Cross-functional Collaboration
Communication

Location

Austin, TX
United States > Austin : 8701 Bee Caves Rd

Work Type

Full-time

Experience Level

3-5 years

Education Level

Bachelors Degree
Master's Degree

Salary/Compensations

$99,300.00 – $198,700.00

Benefits

Free medical coverage in Health Investment Plan (HIP) PPO medical plan in the next calendar year.
Excellent retirement savings plan with a high employer contribution.
Tuition reimbursement.
Freedom 2 Save student debt program.
FreeU education benefit.
Health and wellness benefits

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 115,000 colleagues serve people in more than 160 countries.
Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more.
With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life.
Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people.
They push the boundaries to help manage and treat some of life’s greatest health challenges.

Equal Opportunity

Abbott is an Equal Opportunity Employer, committed to employee diversity.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.