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About the Role

We are looking for a Senior Data Scientist to join Linktree’s Marketing team and become the analytical engine behind how we grow. In this role, you’ll turn complex, multi-source data into sharp insights that directly shape how we acquire, activate, and retain users at scale — influencing strategy from the ground up. As a member of the Marketing team, you’ll partner closely with performance marketers, brand leads, and growth managers to design measurement frameworks, evaluate campaign effectiveness, and surface opportunities that drive real business outcomes. You’ll own the end-to-end analytics lifecycle — from data modelling and experimentation to insight delivery and executive-level storytelling. This is a high-impact individual contributor role for someone who thrives at the intersection of rigorous analysis and strategic influence. You’ll be expected to challenge assumptions, translate ambiguity into clarity, and help embed a data-first culture across everything Marketing does at Linktree.

Responsibilities

Build and own the marketing analytics infrastructure — dashboards, data models, and automated reporting that give the team real-time visibility into performance across all channels
Design and lead measurement frameworks for campaigns, including incrementality testing, attribution modelling, and multi-touch analysis that connect marketing spend to business outcomes
Partner with performance marketing, brand, and growth teams to translate business questions into analytical workstreams and deliver timely, high-quality insights
Identify growth opportunities and risks by proactively mining data for signals that aren’t yet on the team’s radar, and presenting findings in a way that drives action
Lead experimentation across marketing initiatives — designing A/B and multivariate tests, analysing results, and building institutional knowledge around what works
Contribute to the development of Linktree’s marketing data stack, working with Data Engineering to improve data quality, coverage, and accessibility
Champion data literacy across the Marketing function, helping stakeholders build intuition for metrics, interpret results correctly, and make better decisions faster

Requirements

5+ years of experience in data science, analytics, or a closely related field, with at least 2 years working in a marketing, growth, or consumer-facing context
Strong proficiency in SQL and Python (or R), with hands-on experience building data pipelines, statistical models, and self-serve reporting tools
Deep understanding of marketing analytics — including attribution modelling, incrementality testing, funnel analysis, cohort analysis, and campaign measurement
Experience designing and analysing experiments (A/B tests, holdout tests) with a solid grounding in statistical inference
Demonstrated ability to communicate complex analytical findings clearly to non-technical audiences, including senior leadership
High comfort with ambiguity — you can define the right question, not just answer a pre-defined one, and you’re energised by problems that don’t have obvious solutions
Experience working cross-functionally in a fast-paced, product-led organisation; ability to build trust with stakeholders and influence without direct authority

Skills

SQL
Python
R
Data Modelling
Statistical Modelling
Experimentation (A/B testing, multivariate testing)
Attribution Modelling
Incrementality Testing
Funnel Analysis
Cohort Analysis
Campaign Measurement
Statistical Inference
Data Storytelling

Location

London
Los Angeles
Melbourne
San Francisco
Remote

Work Type

Remote
Hybrid

Experience Level

Senior
5+ years of experience
2+ years in marketing, growth, or consumer-facing context

Benefits

Annual wellbeing allowance
100% coverage (and 80% for dependents) of medical, dental, vision, disability and life insurance premiums for US-based employees
Employer contribution towards retirement
Generous time off for vacation, holidays, parental leave, volunteer time, and other categories
Employee stock option program

About the Company

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nordstrom, Nike, Target, Sephora, Vuori, and more to share products they love. We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Equal Opportunity

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.