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About the Role

We are seeking a Growth PM to lead user acquisition and conversion funnels, from initial contact to in-app subscription. You will manage a cross-functional team and collaborate with marketing and business development to achieve growth objectives within a B2B2C model where health insurers offer our app as a benefit.

Responsibilities

• Run experiments across the full funnel, from awareness to subscription conversion.
• Own the growth product roadmap, key metrics (activation, retention, conversion), and prioritization.
• Collaborate with engineering to ship experiments and features that impact key metrics.
• Partner with marketing and business development to align campaigns, messaging, and partnerships with growth targets.
• Identify conversion points in acquisition campaigns and use insights to inform product decisions.

Requirements

• 3+ years of experience as a PM, ideally in a mobile app.
• Solid understanding of growth levers including paid, organic, and product-led strategies.
• Strong analytical skills to identify causes of drop-offs and formulate testable hypotheses.
• Comfortable using AI tools for efficiency.
• Clear communication skills for cross-functional collaboration.
• Working proficiency in English; German is a plus.
• Based in Berlin.

Skills

• Growth levers (paid, organic, product-led)
• Analytical skills
• AI tools
• Communication

Location

• Berlin

Work Type

• Hybrid
• Remote

Experience Level

• 3+ years of experience

Benefits

• Meaningful work in digital health with real impact on women's lives.
• Ownership and responsibility in a fast-growing startup.
• Hybrid setup with flexibility for remote work.
• Urban Sports Club or Pluxee membership.

About the Company

• keleya is an innovative FemTech startup based in Berlin.
• Offers high-quality support and resources for expectant and new parents.
• Mobile app features a personalized pregnancy calendar, health tracker, workouts, recipes, and midwife chat.
• Many features are covered by health insurance at no cost to end-users.
• Founded in summer 2017, has supported over 1,000,000 women.
• Operates with passion, agility, and team spirit.