About the Role
The Brand Manager will partner with the Senior Brand Manager to strengthen brand governance, advance brand strategy, and ensure consistent execution across all Sandals and Beaches touchpoints. This role requires a strategic thinker capable of managing both high-level brand direction and detailed, hands-on execution.
Responsibilities
- Steward brand standards across logos, messaging, naming, tone, and visual identity.
- Translate brand direction into guidelines, frameworks, toolkits, and workflows.
- Own and optimize the Digital Asset Management (DAM) platform.
- Lead nomenclature and naming structure initiatives for resorts, F&B outlets, and sub-brands.
- Govern physical brand touchpoints including signage, IPTV, property maps, and guest-facing collateral.
- Lead brand projects from concept through execution.
- Oversee the co-branding approval program for advertising and promotional items.
- Serve as a central point of connection between Brand Development, Marketing, Sales, and Resort Operations teams.
- Develop and present pitch decks and brand strategies to cross-functional teams and leadership.
- Maintain project plans, agendas, and decision records.
- Support the development and rollout of brand playbooks and training resources.
- Manage vendor and agency relationships, including scopes and deliverables.
- Mentor the Brand Specialist.
Requirements
- Strong understanding of brand strategy, governance, visual identity systems, and messaging.
- Proficiency in Microsoft Office 365 with strong PowerPoint skills.
- Excellent written, verbal, and presentation skills.
- Ability to manage multiple workstreams and shifting priorities.
- Proactive, solutions-oriented approach.
- Willingness to travel domestically and internationally up to 10%.
- Experience managing a Digital Asset Management (DAM) platform, brand toolkits, or creative governance systems.
- Familiarity with project management software, Figma, Adobe Creative Suite, and Adobe Acrobat Pro.
- Experience working with affiliates, vendors, and agency partners.
Skills
- Brand Strategy
- Brand Governance
- Digital Asset Management
- Project Management
- Microsoft PowerPoint
- Figma
- Adobe Creative Suite
- Adobe Acrobat Pro
- Stakeholder Management
Location
- Miami, Florida
Work Type
- Full-time
Experience Level
- 3-6 years of professional experience in brand management, brand development, marketing, or project management
Education Level
- Bachelor’s degree in Advertising, Marketing, Communications, Hospitality, Business, or a related field
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Employer-paid life insurance
- Short-term disability
- Long-term disability
- Sick days
- Vacation days
- 9 Holidays
- Tuition assistance
- Parental leave
- 401K plan with company match
- Discounted resort stays after 6 months of employment
About the Company
- Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts.
- Provides exclusive marketing, public relations, advertising, promotions, and creative services for the Luxury Included experience.
- Headquartered in South Florida.
