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About the Role

This role is a unique opportunity to build the North American market from the ground up, serving as BLP's local marketing lead. It combines partner marketing, field marketing, content creation, customer advocacy, and market development, requiring a hands-on approach to building, creating, and executing while shaping strategy and market presence.

Responsibilities

• Establish and grow BLP's visibility and reputation across North America.
• Build relationships with customers, prospects, analysts, industry communities, and influencers.
• Act as the voice of the market by bringing customer insights, competitive intelligence, and regional trends back into the organization.
• Support regional go-to-market initiatives and strategic growth priorities.
• Develop and execute co-marketing initiatives with strategic partners.
• Support joint events, webinars, customer stories, campaigns, and thought leadership programs.
• Build strong relationships with partner marketing and alliance teams.
• Expand awareness and pipeline through partner ecosystems.
• Plan and execute executive dinners, roundtables, customer events, webinars, and industry conferences.
• Support BLP's presence at key ERP, AI, finance, procurement, and enterprise technology events.
• Work closely with sales teams to maximize engagement and pipeline opportunities.
• Manage regional event budgets, logistics, vendors, and follow-up activities.
• Develop and adapt content for North American audiences.
• Interview customers, partners, executives, and industry experts.
• Capture content at events and customer engagements.
• Create customer stories, social media content, event recaps, blogs, videos, and thought leadership assets.
• Strengthen BLP's voice and visibility in the market.

Requirements

• 7+ years of experience in B2B technology marketing.
• Experience in regional marketing, field marketing, partner marketing, integrated marketing, or related roles.
• Proven ability to build and execute marketing programs in close partnership with sales teams.
• Strong content creation and storytelling skills.
• Experience creating customer-facing content and capturing customer success stories.
• Excellent communication, relationship-building, and project management skills.
• Ability to balance strategic thinking with hands-on execution.
• Comfortable operating in a fast-moving, high-growth environment.
• Willingness to travel across North America as needed, with occasional travel to Europe.

Skills

• B2B technology marketing
• Regional marketing
• Field marketing
• Partner marketing
• Integrated marketing
• Content creation
• Storytelling
• Customer-facing content creation
• Customer success story capture
• Communication
• Relationship-building
• Project management
• Strategic thinking
• Hands-on execution
• Working in a fast-moving, high-growth environment
• International technology company experience
• Globally distributed marketing team experience
• Adapting global campaigns and messaging
• Independent regional marketing resource
• Enterprise software
• ERP
• Automation
• AI
• SaaS
• Business applications
• Supporting executive audiences (CFOs, CIOs, COOs, transformation leaders)

Location

• North America
• Europe

Work Type

• Full-time

Experience Level

• 7+ years of experience in B2B technology marketing

Benefits

• Help shape the future of agentic AI for enterprise operations
• Join the team building BLP's North American presence
• Work directly with experienced founders and leadership
• Have a meaningful impact on market growth and company strategy
• Enjoy significant ownership, autonomy, and visibility from day one
• Be part of a fast-growing international company serving customers around the world

About the Company

• BLP Digital is redefining ERP automation with agentic AI.
• Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises.
• We solve real enterprise problems with cutting-edge technology and a strong sense of ownership.
• Our solution is live in 40+ countries, used by 20,000+ daily active users, and automates 70,000+ processes every day, including for Fortune 500 companies.
• As one of Switzerland's fastest-growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product-market fit, proven by a growing global customer base.
• We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office.