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About the Role

PAPER & TEA is more than a tea brand; we are a modern lifestyle brand creating products, spaces, and rituals that invite people to enjoy more consciously and connect with their surroundings, others, and themselves. We are seeking an individual who understands Creator Marketing not just as a channel, but as a cultural lever for brand building, community, and growth.

Responsibilities

• Develop and manage our creator and cultural partner ecosystem, connecting cultural relevance with measurable performance.
• Build sustainable relationships in the creator economy and develop formats that strengthen our brand and achieve concrete business results.
• Identify potentials early, develop strong partnerships, and evaluate their impact on brand and business levels.
• Develop and manage creator and influencer campaigns from concept to evaluation.
• Build long-term relationships with creators, tastemakers, communities, and cultural partners.
• Identify new creators, trends, and relevant cultural movements.
• Develop scalable content, gifting, and cooperation formats.
• Coordinate creator events and community activations.
• Collaborate closely with our brand and social team.
• Manage budget planning, contract management, and influencer CRM.
• Continuously develop our creator strategy, processes, and partner networks.
• Analyze campaigns based on clear KPIs such as reach, engagement, traffic, conversion, new customers, and revenue.
• Connect cultural fit with economic performance.
• Continuously optimize creator selection, content, and channels.
• Identify which partnerships create long-term brand value.

Requirements

• Experience in building, managing, and scaling creator, influencer, or community programs with demonstrable impact on brand and business goals.
• A keen sense for aesthetics, storytelling, design, and brand management in the context of social media.
• Understanding of how modern lifestyle brands build attention, desirability, community, and growth.
• Ability to analyze and optimize creator campaigns using relevant KPIs and derive concrete recommendations.
• Capacity to develop creative ideas while consistently keeping business goals in focus.
• Ideally, a network in the creator, lifestyle, food, design, wellness, or hospitality world.
• Proactive, structured work style with a strong ownership mindset.
• Ability to maintain an overview across multiple projects and campaigns.
• Confident communication in German and English.
• Demonstrate campaigns, collaborations, communities, projects, or ideas you have built, influenced, or shaped.

Skills

• Creator Marketing
• Cultural Partner Management
• Brand Building
• Community Management
• Performance Marketing
• Relationship Management
• Aesthetics
• Storytelling
• Social Media Dynamics
• Performance Metrics
• Conversion Funnels
• Partnership Development
• KPI Analysis
• Budget Planning
• Contract Management
• Influencer CRM
• Content Development
• Gifting Strategies
• Cooperation Formats
• Event Coordination
• Community Activation
• Brand Strategy
• Process Development
• Partner Networking

Location

• Germany

Work Type

• Full-time

Experience Level

• Professional

Benefits

• Opportunity to actively shape an international lifestyle brand.
• High degree of personal responsibility and short decision-making paths.
• Room for creative ideas, experiments, and new formats.
• An environment that combines design, culture, enjoyment, and quality.
• A team that values curiosity, initiative, and entrepreneurial thinking.
• Unlimited access to our matcha.

About the Company

• PAPER & TEA is more than a tea brand; we are a modern lifestyle brand creating products, spaces, and rituals that invite people to enjoy more consciously and connect with their surroundings, others, and themselves.