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About the Role
Meta is seeking a Product Marketing Manager to drive the development, launch, and growth of industry-leading business products. The role focuses on understanding market needs, influencing product development, and executing go-to-market strategies for Meta's solutions, particularly for SMB advertisers.
Responsibilities
- Lead market assessment, quantitative analysis, and qualitative feedback to represent market requirements internally.
- Understand advertiser needs and product risks to prioritize recommendations for product, engineering, and design teams.
- Coordinate cross-functional projects to build innovative solutions for advertisers and ensure consistent platform integration.
- Ensure alignment, consistency, and flexibility across regional and vertical teams to scale impact.
- Own go-to-market strategy for product portfolios by developing client communications, product documentation, and positioning.
- Coordinate go-to-market activations across internal teams by crafting messaging and enabling go-to-market teams.
Requirements
- 10+ years of professional experience in technology, strategic marketing, product management, or management consulting.
- Experience leveraging full-funnel marketing and outbound sales to drive product growth.
- Experience collaborating across cross-functional teams and securing leadership support.
- Analytical, data-driven decision-maker with experience simplifying complex issues.
- Organizational and people skills with experience setting priorities, problem-solving, multitasking, and working independently.
- Experience communicating effectively with technical, business, and external stakeholders.
- Bachelor's Degree in Business, Marketing, or Creative discipline.
- Experience distilling complex information into clear themes.
- Executive Presence, especially experience driving strategic and tactical product decisions with a C-Level audience.
- Demonstrated ability to integrate AI tools to optimize workflows and drive measurable impact.
- Experience in marketing subscription-based/SaaS product offerings.
- Project/Program Management experience driving partnership via shared goals.
- Understanding of data table architecture and some experience with SQL.
- Understanding and familiarity with Meta's advertising products.
- Demonstrated ability to use AI to accelerate research, messaging development, and go-to-market execution.
- Demonstrated ongoing AI skill development and staying current with emerging AI technologies.
- Experience adhering to and implementing responsible, ethical AI practices.
- Demonstrated experience influencing decision makers at all levels of an organization.
Skills
- Digital advertising
- Monetization product management or marketing
- Understanding of the digital advertising/marketing industry
- Cross-functional collaboration
- Analytical skills
- Communication skills
- Prioritization
- Problem-solving
- Multitasking
- Working independently
- Strategic thinking
- AI tools integration
- SQL
- Prompt/context engineering
- Agent orchestration
- Responsible AI practices
Location
- Remote
Work Type
- Full-time
Experience Level
- 10+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- $160,000/year to $224,000/year
Benefits
- bonus
- equity
- benefits
About the Company
- Meta's mission is to enable businesses to grow and communities to prosper through products at the intersection of people's needs, marketers' needs, and Meta's strongest differentiators.