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About the Role

The Global Account Director provides senior leadership across Heineken’s International Brands, based in Amsterdam. The role is focused on creating alignment across global brand teams, markets, disciplines, and creative agency partners to deliver stronger marketing outcomes and growth for the client.

Responsibilities

• Lead day-to-day account delivery across multiple projects, brands, and markets.
• Deploy global through-the-line planning frameworks, helping markets localise them effectively and commercially.
• Guide cross-disciplinary teams across strategy, partnerships, insights, data, martech, operations, and account management.
• Build trusted senior relationships with Heineken stakeholders, dentsu teams, and agency partners.
• Identify opportunities to bring in specialists, develop new workstreams, and strengthen dentsu’s contribution.
• Support the integration of data-driven planning and optimisation approaches, including closer collaboration with Amplify and the Global Media Centre of Excellence, to improve agility, learning, and marketing effectiveness.
• Share market intelligence, best practice, and strategic insight across the network.

Requirements

• Proven experience across global through-the-line planning, complex stakeholder management, and multi-market delivery.
• Senior media leader with strategic clarity, resilience, maturity, diplomacy, and the ability to build trusted relationships.
• Strong global account management credentials, deep media planning expertise, commercial instinct, and relationship skills.
• Proven success leading international clients and cross-functional teams in matrixed environments.
• Experience working with client teams, media partners, and agency partners across creative, social, search, and PR.
• Excellent communication, presentation, stakeholder management, and senior influencing skills.
• Strategic, solution-focused, commercially aware, and confident using data and insight to improve effectiveness.
• High emotional intelligence, sound judgement, resilience, and the ability to build trust through direct conversations.

Skills

• Global through-the-line media planning
• Stakeholder management
• Multi-market delivery
• Strategic planning
• Data-driven planning
• Commercial acumen
• Relationship building
• Cross-functional team leadership
• Client management
• Media planning
• Activation
• Creative
• Social
• Search
• PR
• Communication
• Presentation
• Influencing
• Solution-focused
• Data analysis
• Insight generation
• Emotional intelligence
• Judgement
• Resilience

Location

• Amsterdam

Work Type

• Full time
• Permanent

Experience Level

• Senior

About the Company

• Dentsu is an integrated growth and transformation partner to some of the world’s leading organisations.
• Founded in Tokyo in 1901, dentsu now operates in approximately 120 countries, bringing together media, creative, customer experience, data, and technology to help clients unlock growth and navigate change.
• Carat, the world’s first media agency and part of dentsu, partners with ambitious global brands to build modern businesses through people-led media.
• Combining empathy, strategy, technology, and integrated media expertise, Carat delivers planning, investment, and experience design that drives performance and transformation.
• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.