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About the Role

This role is responsible for defining how our brands win in the rapidly evolving Retail Media Network (RMN) landscape and excel in performance media. It sits at the intersection of Integrated Marketing Experience (IMX) and Commercial/Customer teams, turning audience insights into high-converting execution. The role advocates for ‘Total Commerce’, looking beyond retail media into how retail and performance insights & data can inform mid-to-upper funnel strategy. You will lead the orchestration of European & multimarket Joint Business Partnerships (JBPs) with relevant partners and provide thought leadership, expertise and best practice for markets, ensuring media investment drives both brand equity and immediate volume growth for the business.

Responsibilities

Develop and lead Europe retail media strategy.
Recommend channel and platform commitments to markets, tracking investment and performance against KPIs.
Establish clear roadmaps and tracking with partners like Google, Meta, Amazon.
Lead and/or support markets to develop custom, end-to-end media solutions that drive both brand equity and conversion with key partners.
Connect retail media activity to Bottling and Customer teams, ensuring media investment directly correlates to commercial KPIs and business growth.
Convert commercial implications into media decisions and KPIs.
Own the 'stack' required to operate at scale, including data clean rooms, ad tech, and measurement frameworks.
Contribute to the evolution of media and digital measurement frameworks, ensuring learnings are captured and scaled.
Ensure strict adherence to Responsible Marketing Policies, including platform-specific requirements.
Act as the primary interface between senior teams to ensure retail media is integrated properly and complimentary to local markets.
Work closely with Creative, Data, and Measurement teams to establish routines and community management.
Develop successful pilots and operationalize them in market.
Translate complex data into actionable enhancements and recommendations.
Align and design the experimentation agenda.
Identify and scale best practices from other Operating Units, markets, and global IMX teams, developing joint business partnerships that showcase effectiveness.

Requirements

10-12 years of experience in Retail Media, performance, social commerce roles, with increasing leadership responsibility.
Expert knowledge of RMNs (Amazon, Criteo) and Commerce Platforms (The Trade Desk, Meta, Pinterest).
Significant experience working with media agencies and holding groups.
Proven ability to negotiate large-scale, end-to-end solutions with partners.
Deep understanding of the 'bottler' or 'franchise' commercial model and how media impacts the value chain.
Strong communication, collaboration, and problem-solving skills.
Ability to operate effectively in Agile, cross-functional IMX teams.

Skills

Agile
AI Concepts
Audience Engagement
Brand Strategy
Creative Strategies
Data Insights
Design
Design Thinking
Experimentation
Ideas Generator
Influencer Marketing
Market Segmentation
Negotiation
Omnichannel Strategy
Portfolio Strategies
Revenue Growth Management
Social Media
Storytelling
Sustainability
User Experience (UX) Design

Location

United Kingdom
London

Work Type

Full-time

Experience Level

10-12 years

Benefits

Exceptional benefits

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories.
The Coca-Cola Company offers great careers with growth opportunities, exceptional benefits and the opportunity to be part of the world’s most recognized brands.
We are looking for top talent that has a passion for innovation and wants to be part of a world class organization.
We believe that individuals are ingenious and that it is our job at The Coca-Cola Company to support and funnel our employee’s expertise and enthusiasm to propel our business to new levels of innovation.
Our goal is to embolden the power of our people to drive our brand growth through to the next century.