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About the Role

This opportunity offers the chance to play a pivotal role in enhancing how we engage players across our Canadian brands. The position provides a platform to contribute to high-impact lifecycle strategies while working alongside experienced CRM specialists in a fast-moving, data-led environment.

Responsibilities

• Design and execute automated lifecycle campaigns across email, SMS, push and in-app channels
• Leverage AI-driven insights and data analytics to refine targeting, messaging and customer journeys
• Build, QA and deploy campaigns ensuring accuracy, consistency and timely delivery
• Analyse campaign performance, producing reports and identifying optimisation opportunities
• Support A/B testing initiatives to improve engagement, conversion and bonus efficiency
• Coordinate with stakeholders to deliver high-quality campaign briefs, assets and promotions

Requirements

• 2–3 years' experience in B2C CRM or lifecycle marketing roles
• Hands-on experience with CRM platforms such as Optimove, Salesforce or ExactTarget
• Strong analytical skills with experience using Excel, Power BI, Tableau or similar tools
• Proven ability to manage multi-channel campaign execution and QA processes
• Understanding of customer lifecycle strategies and retention drivers
• Experience in customer communication design, campaign briefing, or template-based content execution
• Exposure to online gaming, casino or sportsbook products and an understanding of player behaviours and retention drivers

Skills

• AI-driven insights
• Data analytics
• Multi-channel campaign execution
• Campaign QA processes
• Customer lifecycle strategies
• Retention drivers
• Customer communication design
• Campaign briefing
• Template-based content execution
• Excel
• Power BI
• Tableau

Location

• Toronto

Work Type

• Hybrid

Experience Level

• 2-3 years

Salary/Compensations

• $80,000–$100,000 CAD

About the Company

• At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.

Equal Opportunity

• As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
• Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.
• We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.
• Our diverse internal networks provide the support for you to express your views and make a positive difference.