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About the Role
Drive targeted, data-led CRM campaigns to enhance player engagement and retention within a well-established CRM function. Refine existing strategies and contribute fresh ideas to drive performance across Canadian brands.
Responsibilities
- Execute CRM communication and promotional plans across email, SMS, push and in-app channels
- Utilise AI-driven insights and segmentation tools to enhance campaign targeting and effectiveness
- Build, QA and deploy campaigns with a strong focus on accuracy and compliance
- Monitor KPI performance and collaborate with analytics teams to identify improvements
- Conduct A/B testing to refine messaging, timing and promotional effectiveness
- Work cross-functionally with creative teams to deliver compelling campaign assets
Requirements
- Proven experience in CRM campaign execution within a B2C environment
- Strong understanding of segmentation, lifecycle marketing and customer engagement strategies
- Experience using CRM platforms such as Optimove or similar tools
- Analytical capability with reporting and performance measurement tools
- Strong organisational skills with high attention to detail and compliance standards
Location
- Toronto
Work Type
- Hybrid
- Full-time
Salary/Compensations
- $70,000–$85,000 CAD
About the Company
- At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.
Equal Opportunity
- We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.
- We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.