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About the Role

The Demand & Field Marketing Manager is a critical engine of our demand generation program across the EMEA business, with a heavy focus on event strategy, compelling content, and execution. This role serves as the connective tissue between corporate marketing and our regional sales teams. You will collaborate with cross-functional teams to design, operationalize, and execute high-impact field marketing programs that drive customer acquisition, engagement, retention, and pipeline growth in EMEA. The ideal candidate is not just a logistical mastermind, but a storyteller and content strategist.

Responsibilities

Own the planning, budget management, and execution for all EMEA field programs, including first-party executive roadshows, third-party industry trade shows, joint partner activations, and localized webinars
Drive the content lifecycle for all events to maximize registration and engagement
Craft the overarching event value proposition and write compelling copy for pre-event invites, landing pages, during-event materials, and post-event nurture tracks that trigger immediate action
Collaborate with Product Marketing and leadership to translate complex technical concepts into engaging, narrative-driven presentation decks, session abstracts, and on-stage talk tracks
Ensure a cohesive, high-impact brand story is told across all touchpoints
Select and pitch the best internal executives, subject matter experts, customers, or external keynotes strategically for each event format
Prep speakers on talk tracks, audience demographics, and presentation flow to ensure maximum impact
Architect a seamless, memorable experience across three critical phases: Pre-Event, During-Event, and After-Event
Partner closely with Sales to design tight pre-event outreach and post-event follow-up cadences, ensuring high attendance, on-site meeting bookings, and rapid lead conversion
Oversee the technical setup, target list segmentation, and tracking architecture for all field campaigns
Evaluate total impact and ROI to continuously refine EMEA strategy
Oversee external venues, production agencies, and suppliers to ensure top-tier event execution on time and within budget
Travel across the EMEA region as required for event execution

Requirements

8+ years of B2B high-tech marketing experience in Field Marketing, Content Marketing, or Event Management
Experience managing a diverse event portfolio (proprietary roadshows, third-party trade shows, partner co-marketing, and webinars)
Experience in copywriting and storytelling, with a proven ability to write high-converting marketing copy, develop engaging presentation narratives, and articulate a clear "why attend?" value proposition
Experience with the B2B sales cycle and aligning with sales leadership, AEs, and SDRs
Experience managing multiple event timelines and content deadlines simultaneously in a fast-paced environment
Experience with marketing tech stacks and CRM tools (Salesforce.com, Outreach, and Eloqua/Marketo/HubSpot), as well as webinar/event platforms
Bachelor-level degree with a Marketing, Communications, English, or Business emphasis
Proven ability to look at event logistics through an "audience-first" lens to design highly experiential, interactive moments
Established experience successfully negotiating contracts and interfacing with external venue vendors and event production agencies
Prior experience in a direct Sales, SDR, or public speaking coaching role
A sense of humor, tenacity, and grace under pressure

Skills

Event Strategy
Content Creation
Event Execution
Copywriting
Storytelling
Marketing
Field Marketing
Content Marketing
Event Management
B2B Sales Cycle Alignment
Marketing Tech Stacks
CRM Tools
Salesforce.com
Outreach
Eloqua
Marketo
HubSpot
Webinar Platforms
Event Platforms
Negotiating Contracts
Vendor Management
Public Speaking Coaching

Location

EMEA

Work Type

Hybrid

Experience Level

8+ years

Education Level

Bachelor's degree

About the Company

Docusign brings agreements to life.
Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Equal Opportunity

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.