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About the Role

As Product Marketing Manager, you will connect Brightflag’s product capabilities with customer needs and market opportunities. You will work cross-functionally to execute programs supporting awareness and adoption of enhancements, and support product launches and go-to-market plans that drive cross-sell and up-sell opportunities. This role is ideal for an execution-oriented individual with strong project management skills and a passion for telling compelling product stories.

Responsibilities

Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions.
Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages for engagement and conversion.
Lead end-to-end product launches, building and scaling structured frameworks for major releases, new features, and ongoing updates.
Conduct customer, market, and competitive research to inform go-to-market strategy and influence the product roadmap.
Develop and execute integrated product marketing programs that drive awareness, engagement, and product adoption across the customer lifecycle.
Partner cross-functionally with Marketing, Sales, Product, and Customer Success to deliver cohesive campaigns across web, email, events, and sales channels.
Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement.
Create high-impact customer-facing assets, including ROI narratives, case studies, and sales enablement materials.
Leverage product usage data and customer insights to identify growth opportunities and inform strategy.

Requirements

5+ years of experience as a Product Marketing Manager at a B2B SaaS company.
Demonstrated experience leading go-to-market initiatives and new product launches.
Experience with email marketing platforms, CRM systems, and marketing automation tools.
Proven experience translating product features into clear customer value propositions and messaging.
Experience conducting competitive analysis and market research to inform product positioning.
Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation.
Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards.
Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets.
Excellent written and verbal communication skills with strong attention to detail.
Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.
Experience in legal tech, fintech, or other complex B2B categories (bonus).
Familiarity with enterprise sales cycles and multi-stakeholder buyers (bonus).
Experience with SaaS metrics (ARR, CAC, LTV, churn) (bonus).
Experience using AI tools to enhance productivity, research, content creation, or campaign execution (bonus).

Skills

Product Positioning
Messaging
Value Propositions
Product Narrative
Go-to-Market Strategy
Product Launches
Market Research
Competitive Analysis
Product Marketing Programs
Customer Lifecycle Marketing
Cross-functional Collaboration
Sales Enablement
Customer Case Studies
Marketing Assets Creation
Email Marketing
CRM Systems
Marketing Automation
Project Management
Written Communication
Verbal Communication
Attention to Detail

Location

New York

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$150,000 to $170,000
$107,500.00 - $188,400.00 USD

Benefits

Annual bonus
15 days PTO
401(k) plan with company match
Comprehensive health insurance
Life insurance
Long term illness/income protection
Medical, Dental, & Vision Plans
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave

About the Company

Brightflag is the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.
Powered by patented AI developed with extensive legal and engineering expertise, and supported by best-in-class Customer Success teams, Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.
Brightflag is trusted by leading global organizations and forms part of the Legal & Regulatory division of Wolters Kluwer.
Wolters Kluwer is a global provider of professional information, software solutions, and services.
Wolters Kluwer reported 2025 annual revenues of €6.1 billion.
The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.
Wolters Kluwer's mission is to empower professional customers with AI-powered solutions to make critical decisions, achieve successful outcomes, and increase productivity.
Wolters Kluwer delivers trusted, AI-powered expert solutions combining deep domain knowledge, proprietary content, and advanced technology.
Nearly 70% of Wolters Kluwer's digital revenues come from AI-powered solutions.
Wolters Kluwer has a nearly 190-year legacy.
Wolters Kluwer is a dynamic global technology company that makes a difference every day.
Wolters Kluwer provides expert software and information solutions that leading professionals rely on.

Equal Opportunity

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement.
We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking.
We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.
This principle is ingrained in our company values and articulated in our Code of Business Ethics.
All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.