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About the Role

At Moonpig, we're on an exciting journey to grow our international business, with Ireland as a key focus market. This role supports growth and customer engagement in Ireland by managing website and app content, and executing CRM campaigns. It ensures customers receive relevant, engaging, and timely communications throughout their journey, working closely with various teams to achieve this.

Responsibilities

• Manage day-to-day content across Moonpig's international websites and apps, ensuring a seamless and engaging customer experience.
• Coordinate homepage, category, promotional and campaign content across web and app channels.
• Ensure onsite content and merchandising activity aligns with trading plans, commercial priorities and key seasonal moments.
• Support the optimisation of customer journeys to improve customer engagement and conversion.
• Support the delivery of CRM strategies across Ireland, Australia and the US, with a strong focus on the Irish market.
• Build, test and deploy CRM campaigns across multiple channels including email, push notifications, triggered communications, reminders and newsletters.
• Assist in the implementation and ongoing management of automated customer journeys and lifecycle programmes.
• Ensure CRM campaigns are delivered accurately, on time and in line with brand standards.
• Monitor campaign and onsite performance, identifying opportunities to improve customer experience and commercial outcomes.
• Support reporting and campaign measurement, including evaluating campaign effectiveness and incremental performance.
• Produce regular performance updates and actionable insights for stakeholders.
• Work with Analytics teams to understand customer behaviour and campaign performance.
• Support customer segmentation and audience selection for targeted communications.
• Help maintain audience accuracy and campaign targeting standards.
• Conduct competitor research and monitor market trends to identify opportunities and best practices.
• Partner closely with Design, Product, Commercial and Analytics teams to optimise customer experiences and communications.
• Contribute ideas and recommendations that improve engagement, retention, conversion and customer satisfaction.
• Support wider New Markets initiatives and growth projects as required.

Requirements

• Experience in e-commerce, CRM, digital marketing, content management or a similar role.
• Strong interest in customer acquisition, engagement, conversion and retention.
• Excellent written communication skills with exceptional attention to detail.
• Experience executing digital campaigns and managing content across multiple channels.
• Hands-on experience using an Email Service Provider (ESP) or CRM platform.
• Strong organisational skills with the ability to manage multiple priorities effectively.
• Comfortable using data, reporting and performance insights to support decision-making.
• Collaborative approach with the ability to build strong relationships across teams.
• Strong stakeholder management and communication skills.
• Proactive mindset with a willingness to learn and develop.

Skills

• Website & App Content Management
• CRM Campaign Delivery
• Performance Analysis & Reporting
• Audience & Customer Insight Management
• Cross-Functional Collaboration
• Email Service Provider (ESP) or CRM platform usage
• Analytics tools
• Customer reporting
• Design platforms such as Canva

Location

• London

Work Type

• Hybrid (2 days per week in the office)
• Full-time

Experience Level

• Experience in e-commerce, CRM, digital marketing, content management or a similar role
• Experience working within international ecommerce or consumer-facing businesses is advantageous
• Familiarity with customer segmentation, audience management and lifecycle marketing is beneficial

Salary/Compensations

• Competitive Salary

Benefits

• Competitive Pay & Bonuses
• Generous pension plans
• Staff discounts
• Private healthcare (UK)
• Mental health support
• Dog-friendly offices (London & NL)
• Generous holidays
• Hybrid working (1-3 days in office, depending on role/team)
• Up to 20 days of international working
• Learning allowances
• Coaching & development programs

About the Company

• We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered.
• We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart.
• Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
• We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special.
• With values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
• We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life.
• Face-to-face office time is an important and expected part of working at Moonpig Group.
• We believe regular in-person working supports collaboration, alignment, and effective decision-making.

Equal Opportunity

• At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong.
• We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
• From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them.
• We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress.
• Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
• If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.