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About the Role

The Brand Manager holds end-to-end ownership of their portfolio in Korea, leading brand strategy, annual planning, and execution to deliver brand health, commercial performance, and profitable growth. This role translates global brand direction into locally relevant plans and drives execution excellence across consumer, trade, and digital touchpoints.

Responsibilities

• Manage portfolio performance with full business accountability across volume, net sales, gross profit, and A&P efficiency.
• Develop annual brand plans for priority brands by identifying growth opportunities by channel, occasion, consumer target, and price tier.
• Develop and execute integrated campaigns, innovation launches, and commercial programs across on-trade, off-trade, and digital channels.
• Utilize market data, consumer insights, and competitive intelligence to optimize strategy and investment.
• Lead cross-functional collaboration across Marketing, Sales, CCM, Finance, and regional teams to align priorities and resolve issues.

Requirements

• 7+ years of progressive brand management experience in premium FMCG, food & beverage, or spirits.
• Strong strategic thinking, analytical skills, and brand planning capabilities.
• Strong commercial acumen with experience in pricing, P&L, and investment effectiveness.
• Excellent communication and stakeholder management skills.
• Strong project management and execution skills with a proactive, solution-oriented mindset.
• Creative mindset with the ability to challenge conventions.
• Fluency in both Korean and English.
• Experience in spirits or premium beverage categories and understanding of the Korean market is a strong advantage.

Skills

• Brand strategy
• Annual planning
• Commercial performance management
• P&L management
• Market analysis
• Stakeholder management
• Project management
• Integrated marketing execution

Location

• Korea

Experience Level

• 7+ years

Education Level

• Bachelor's degree in Business, Marketing or equivalent

About the Company

• Major player in the global branded spirits industry with a portfolio of over 50 premium and super premium brands.
• Headquartered in Milan, Italy, with 25 plants worldwide and a distribution network in 26 countries.
• Sixth-largest player worldwide in the premium spirits industry.
• Publicly listed on the Italian Stock Exchange since 2001.

Equal Opportunity

• Campari Group is committed to providing equal employment opportunities without regard to race, religion, creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation, age, veteran status, or citizenship.
• Certified by Fair Pay Workplace for commitment to fair pay and dismantling pay disparities.