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About the Role
The Email and CRM Marketing Manager leads customer engagement strategy through email, SMS, and related digital channels. The role designs, implements, and optimizes personalized customer journeys to drive engagement, retention, and lifetime value, leveraging enterprise-level CRM and marketing automation platforms to deliver measurable impact.
Responsibilities
- Design, implement, and optimize personalized customer journeys.
- Leverage enterprise-level CRM and marketing automation platforms.
Requirements
- 7+ years of experience in email marketing including strategy, acquisition, automation, testing, analytics, and reporting.
- Expertise in CRM, personalization, customer journey mapping, and lifecycle analysis.
- Advanced experience with Salesforce Marketing Cloud, Braze, Marketo, ActiveCampaign, and data-driven campaign optimization.
- Proven success in growing loyalty programs and delivering high-performing email and SMS marketing campaigns.
- Strong project management, communication, content development, and HTML/CSS skills.
- Ability to manage multiple priorities and stakeholders.
- Existing Australian work rights.
- Satisfactory National Police Check.
- Satisfactory Pre-Employment Health Assessment.
Skills
- Email marketing
- CRM
- Personalization
- Customer journey mapping
- Lifecycle analysis
- Marketing automation
- Salesforce Marketing Cloud
- Braze
- Marketo
- ActiveCampaign
- Data-driven campaign optimization
- Loyalty programs
- SMS marketing
- Project management
- Communication
- Content development
- HTML/CSS
Location
- Sydney
Work Type
- Full Time
- Temporary (10 months)
Experience Level
- 7+ years
Salary/Compensations
- Base salary of $128,829 per annum plus 12% Superannuation Contributions
Benefits
- 10% off onsite food and beverage outlets
- 5 weeks’ annual leave
- Access to salary packaging
- Discounted health insurance
- Access to professional development programs
- Staff engagement initiatives
- Staff community groups
- Fitness Passport
- Complimentary wellbeing programs
- Working for an organisation with a 6 Star Green Star performance rating
- Working for an organisation committed to the United Nations Sustainable Development Goals
- Complimentary tickets to shows
About the Company
- The Sydney Opera House occupies a unique place in the cultural landscape as a globally recognised icon, one of the world’s busiest performing arts centres, the nation’s premier tourism destination, and a World Heritage masterpiece.
- The organisation's ambition is to be Everyone’s House, focused on themes of inclusivity, community connection, future readiness, and positive change.
- The Sydney Opera House is committed to the United Nations Sustainable Development Goals and is the world’s first arts organisation to join the UN’s Global Compact.
Equal Opportunity
- An organisation where diversity of thought and experience is valued, supported and respected.
- The Opera House is an inclusive employer that recognises everyone is unique and welcomes you for who you are.
- Requests for adjustments to the recruitment process are welcomed.
- Encourages applications from First Nations people.
- Welcomes and encourages applications from people of all genders, people who are d/Deaf and/or with disability, from culturally and linguistically diverse backgrounds, neurodiverse, refugees and the LGBTQIA+ community.