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About the Role

Lead consumer marketing strategies, co-create promotions and product innovation, and implement global programs to maximize profitable growth and enhance the value of TCCC brands within the McDonald’s system. Collaborate with TCCC network, TMD International, and McDonald’s HQ to co-develop scalable programs and provide thought leadership. Develop local programs aligned with the global beverage growth plan, meeting evolving consumer needs. Act as a subject matter expert for strategic projects and steward best practices globally. Serve as a liaison and steward the strategic marketing relationship with senior stakeholders at McDonald’s and TCCC.

Responsibilities

Lead the business planning of consumer marketing strategies.
Co-create promotions and product innovation.
Actively implement and steward global programs.
Maximize profitable, recurring growth and increase the long-term ‘partnership’ value of TCCC brands within the McDonald’s system.
Collaborate with TCCC network, TMD International teams, and McDonald’s HQ/Top markets as CMO level to co-develop scalable programs.
Bring thought leadership to drive Value.
Develop local programs in line with the global beverage growth plan.
Play a leading role as subject matter expert in strategically selected projects.
Leverage global assets when required.
Steward best practices across the globe.
Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders.
Ensure the integration and alignment of TCCC and McDonald’s strategic priorities.
Provide ongoing mentoring and leadership in the marketing area to team members.

Requirements

A bachelor’s degree is required, with a strong preference for a concentration in Marketing or a related field.
An MBA or advanced degree is preferred.
A minimum of 10 years of business experience.
10 years of hands-on experience in consumer marketing within a dynamic and fast-paced industry.
Extensive experience in fast-moving consumer goods (FMCG).
Solid understanding of customer management, market dynamics, and business strategies.
Deep knowledge of the regional business landscape, consumer trends, and operational complexities within both McDonald’s and The Coca-Cola Company (TCCC) ecosystems.
Ability to independently engage and influence Senior McDonald’s Marketing leaders (CMO level), Global TCCC marketing leadership, OU Marketing, and Senior TMD leadership.
Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations.
Externally Focused: Understands the upstream and downstream implications of his/her work.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
Collaborate with the System, Customers and Key Stakeholders.
Develops Self and Others: Develop self and support others' development to achieve their full potential.
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

Skills

Leadership & People Management
Communication & Influence
Strategic Thinking & Planning
Problem-Solving & Analytical Skills
Project & Organizational Management
Creative & Innovative Mindset
Cross-Functional Collaboration
Consumer Marketing Expertise
Brand Architecture
Brand Positioning
Brand Strategy
Channel Management
Competitor Analysis
Creative Briefs
Digital Media Strategy
Group Problem Solving
Marketing Activation
Marketing Strategies
People Management
Shopper Marketing
Social Media Strategies
SWOT Analysis
Team Management

Location

Tokyo, Japan

Work Type

Individual Contributor

Experience Level

10+ years of business experience
10 years of hands-on experience in consumer marketing

Education Level

Bachelor's degree in Marketing or related field
MBA or advanced degree preferred

Benefits

Career growth and development
Access to educational platforms
Coaching, mentoring, and feedback
International Experience
Work along multicultural teams

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day.
Innovation has been at the heart of our story since 1886.
As a global organization, we seek opportunities to embrace and champion progress.
Our careers span across functions and are globally connected to give you an unmatched career experience.
The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.