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About the Role

The Brand & Marketing Manager will execute and manage Textures' marketing efforts, content strategy, brand implementation, creative asset development, and lead-generation systems. This role requires a blend of marketing, project management, content strategy, and brand stewardship to align all activities with the company's brand identity, business objectives, and growth strategy.

Responsibilities

• Lead the execution of Textures' ongoing marketing initiatives across digital, social, email, and event channels.
• Manage and execute social media content across all company platforms.
• Create and publish posts, stories, reels, and other digital content.
• Monitor audience engagement and respond appropriately to comments and inquiries.
• Review inbound messages and identify opportunities for sales team follow-up.
• Design, build, and distribute monthly email marketing campaigns through HubSpot.
• Monitor campaign performance, including open rates, click-through rates, and engagement metrics.
• Maintain and improve marketing contact databases.
• Create marketing assets and collateral for company and industry events.
• Support the production and promotion of company media initiatives, including podcasts and branded content.
• Meet regularly with the sales team to identify content opportunities and support business development efforts.
• Develop, maintain, and execute a company-wide content calendar that supports marketing, sales, brand awareness, and business development objectives.
• Manage and oversee the Couture & Construction Podcast as an extension of the Textures brand.
• Serve as a steward of the Textures brand and ensure consistent implementation of the company's verbal identity and messaging framework.
• Oversee brand consistency across all external communications.
• Implement and maintain messaging standards across marketing, sales, digital, print, and public-facing materials.
• Develop documentation, processes, and training resources that support brand consistency.
• Review and approve marketing copy and messaging.
• Collaborate with internal stakeholders and external partners to ensure adherence to brand standards.
• Manage creative vendors, contractors, and freelance resources as needed.
• Lead the planning, coordination, and execution of photography and videography projects while maintaining Textures' visual identity standards.
• Conduct project scouting and production planning.
• Coordinate with homeowners, builders, designers, and property managers.
• Source and manage photographers, videographers, stylists, and support personnel.
• Develop and manage project budgets.
• Negotiate vendor agreements and licensing terms.
• Attend and oversee productions as the company representative.
• Manage delivery, organization, and archiving of all creative assets.
• Maintain a comprehensive digital asset library.
• Partner with company leadership and creative stakeholders to develop marketing and launch strategies for company initiatives.
• Build and execute go-to-market strategies for product launches, campaigns, events, and brand initiatives.
• Ensure all marketing efforts align with Textures' brand hierarchy and strategic objectives.
• Coordinate cross-functional execution across departments and external partners.
• Measure effectiveness and identify opportunities for optimization.

Requirements

• 10+ years of experience in marketing, brand management, content strategy, or related fields.
• Strong understanding of social media marketing, email marketing, and content development.
• Experience managing projects across multiple stakeholders.
• Exceptional written and verbal communication skills.
• Strong organizational skills with attention to detail.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Experience with HubSpot or similar CRM and marketing automation platforms.
• Experience within design, construction, interiors, luxury products, or related industries.

Skills

• Marketing
• Brand Management
• Content Strategy
• Social Media Marketing
• Email Marketing
• Content Development
• Project Management
• Written Communication
• Verbal Communication
• Organization
• Attention to Detail
• HubSpot
• CRM
• Marketing Automation

Experience Level

• 10+ years of experience

About the Company

• Textures is building a category-defining brand within the hardwood solutions and interiors industry.
• As our company grows, we are investing in the systems, processes, and creative infrastructure necessary to scale our marketing, strengthen our brand authority, and support long-term growth.