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About the Role

This role owns the front door of the platform, defining how the same-day delivery ecosystem is discovered, indexed, and cited across the digital landscape. You will bridge the gap between traditional search, app ecosystems, and generative AI to ensure the platform is the definitive recommendation for high-intent user needs.

Responsibilities

• Lead AEO and semantic authority strategy to ensure catalog and inventory are crawlable and understandable to LLMs.
• Own technical strategy for structured data optimization including Schema.org and JSON-LD.
• Build scalable metadata, taxonomy, and inventory frameworks for AI-powered search ecosystems.
• Lead adoption of embeddings, semantic indexing, and vector retrieval for conversational intent.
• Monitor and influence brand citation, discoverability, and share of voice in AI-generated responses.
• Drive enterprise-level organic search strategy including keyword research and competitive analysis.
• Manage technical SEO health in partnership with Engineering, focusing on Core Web Vitals and site architecture.
• Collaborate cross-functionally on intent-based content development and local SEO at scale.
• Own the end-to-end guest marketplace experience, optimizing browse, cart, and checkout flows.
• Improve conversion rates and implement progressive identity strategies for guest-to-member lifecycle.
• Partner with Marketing to optimize product feeds and landing page relevance for SEM.
• Unify ASO and ASA strategies to drive organic and paid mobile acquisition.
• Manage deep-link architecture to ensure seamless transition from search to app fulfillment.
• Act as a cross-functional discoverability leader, influencing roadmaps across Product, Engineering, and Marketing.
• Formulate cross-product roadmaps and identify dependencies with Marketing, Data Science, and UX.
• Lead discovery initiatives and set team OKRs to drive business results.

Requirements

• 5+ years of progressively increasing responsibility in product management roles.
• Experience developing objectives and key results and feature roadmaps.
• Experience in developing discovery initiatives and creating strategies for emerging opportunities.
• Experience partnering with business and tech teams to create aligned roadmaps.
• In-depth product management experience with front end and back end applications.
• Knowledge of good data handling practices.
• Proven results in defining and delivering on product objectives and key results.

Skills

• Agile Methodology
• Product Management
• Product Roadmap
• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Technical SEO
• App Store Optimization (ASO)
• Search Engine Marketing (SEM)
• Data Analysis
• Cross-functional Leadership

Location

• Birmingham, AL
• Minneapolis, MN
• San Francisco, CA

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k plan
• Discretionary vacation for exempt team members
• Paid holidays
• Paid sick leave
• Annual bonus eligibility
• Restricted stock units

About the Company

• Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch.
• Shipt is an independently operated, wholly owned subsidiary of Target Corporation.
• Available in more than 5,000 U.S. cities.
• Headquartered in Birmingham, Alabama.

Equal Opportunity

• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law.