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About the Role

As part of the wider Digital Marketing & eCommerce team, the Digital Marketing Lead is responsible for translating strategy into outcomes across CRM, paid performance, affiliate, and loyalty, driving growth by bridging high-level objectives with hands-on execution. With a strong focus on retention and CRM, you will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs - email, SMS, App Push, Loyalty Program, and personalisation across AU, US, & UK. The main aim of this role is to drive growth through retention strategies by optimising flows, campaigns, segmentation and digital audience strategies, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets. You'll be deep in Klaviyo and Yotpo day to day, and you'll be one of the clearest voices of our customer inside the business - Showpo's tone is distinctive, and getting it right across markets, funnel stages, and cultural moments matters as much as the platform and data skills. This role works closely alongside the Senior Digital Marketing Coordinator and is responsible for the strategic and performance accountability layer above her execution work. You’ll be managing key agency relationships, project managing, running vendor evaluations, and keeping the weekly performance rhythm running.

Responsibilities

Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
Work with Digital Marketing coordinator on affiliate strategy around campaign calendar, publisher development, performance reporting and commission strategy

Requirements

4+ years experience in Digital or CRM roles (retail/eCom a must)
Proficiency in Klaviyo, email automation platforms, and customer segmentation
Strong analytical skills with ability to interpret data and translate insights into actionable strategies
Experience with A/B testing methodologies and campaign optimisation
Excellent written communication skills for email copywriting and campaign development
Experience setting up CRM strategies and lifecycle flows from scratch

Skills

Klaviyo
Yotpo
Nosto
Email automation platforms
Customer segmentation
A/B testing
Campaign optimisation
Copywriting

Location

Work Type

Hybrid
Full-time

Experience Level

4+ years experience in Digital or CRM roles

Benefits

Hybrid work environment - 3 days from home and 2 in the office
50% staff discount
Monthly staff sample sales
Dog-friendly office
Discounts at Peaches Pilates studios
Discounts at the cinema
Showpo paid 24/7 GP access through Updoc employee healthcare benefit (Including prescriptions and referrals)
Financial advice and discounts through Commbank Workplace Banking Program
Games Night
Parties
Friday bubbles
“I S**t Rainbow” recognition awards
Brekkie bar
EAP mental health support
Showpo Coffee Club
Showpo Wellness Club

About the Company

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
Established in Sydney in 2010 from our Founder & CEO Jane Lu's garage.
Disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories.
Pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
Support The Hunger Project through donations, staff sample sales, yearly edits and awareness.
First ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia.