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About the Role

Hart is seeking an accomplished health tech journalist or healthcare IT communications professional to elevate market authority through high-quality thought leadership, blog content, press releases, earned media, and story development. This role will translate expertise into credible, timely, search-optimized, and media-ready content to strengthen visibility with healthcare executives, industry analysts, and trade publications.

Responsibilities

Develop authoritative blog articles and long-form content on topics relevant to healthcare IT leaders.
Interview Hart executives, subject matter experts, clients, and partners to uncover market insights and story angles.
Create content optimized for traditional SEO and answer engine optimization.
Write in a credible, clear, and educational voice aligned with the needs of healthcare executives.
Draft press releases for product announcements, partnerships, customer wins, and other milestones.
Develop supporting media materials such as story briefs and executive quote banks.
Identify timely hooks tied to industry trends, regulatory changes, and cybersecurity.
Identify relevant journalists, editors, and media outlets covering healthcare IT.
Develop targeted pitches to position Hart executives as credible sources.
Support outreach to news outlets with story ideas and expert commentary.
Track media opportunities and recommend participation in timely conversations.
Contribute to content strategy by recommending article topics and keyword themes.
Optimize content for executive search behavior and AI answer engines.
Ensure content demonstrates expertise, credibility, originality, and relevance.
Repurpose major content themes into derivative assets such as LinkedIn posts and email copy.

Requirements

7+ years of experience in journalism, healthcare communications, health tech content, public relations, or editorial strategy.
A strong portfolio of published work in healthcare technology or related fields.
Experience writing for executive audiences.
Strong understanding of how healthcare organizations evaluate technology vendors and manage data.
Demonstrated ability to turn complex technical topics into clear, compelling narratives.
Experience drafting press releases, contributed articles, media pitches, and executive thought leadership.
Familiarity with SEO best practices and emerging answer engine optimization strategies.
Existing relationships with healthcare IT publications, trade media, or industry newsletters is strongly preferred.
Ability to work independently, interview subject matter experts, synthesize complex ideas, and deliver polished content with minimal oversight.

Skills

Thought Leadership
Blog Writing
SEO
Answer Engine Optimization
Press Release Drafting
Media Materials Development
Media Pitching
Story Development
Content Strategy
Content Optimization
Content Repurposing

Location

Remote

Work Type

Full-time

Experience Level

7+ years

About the Company

Hart is a company focused on elevating market authority in the health tech industry through content and communications.