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About the Role

This is the first dedicated Product Marketing Manager hire across both Cerbo and OptiMantra brands. The role requires amplifying the product story, sharpening messaging, enabling the sales team, accelerating feature adoption, and communicating the value of the products to customers. The PMM will own positioning and messaging for two platforms, partnering closely with product, sales, and customer success, with a direct line to marketing and product leadership. The role involves working in an active go-to-market motion with AI-powered features and a CRM infrastructure being built.

Responsibilities

Own positioning and messaging for Cerbo and OptiMantra, across verticals, buyer personas, and competitive context.
Develop sales enablement materials including battlecards, one-pagers, demo narratives, objection handling, and feature release kits.
Manage feature and product launch go-to-market strategies, from release notes to campaign briefs, in collaboration with product and customer success.
Support customer marketing enablement for expansion motion, onboarding adoption, and case study development.
Build content infrastructure that scales, working with the marketing team to create assets for demand generation, AI search visibility, and brand building.
Own competitive intelligence, maintaining an up-to-date view of competitive positioning and messaging.
Drive the go-to-market narrative for new feature and AI product launches.

Requirements

5-7 years of product marketing experience, ideally in healthcare SaaS.
Understanding of how EHR buying decisions are made, provider priorities, and practice operations.
Strong positioning and messaging skills, with the ability to write clearly and think in customer language.
Hands-on experience with sales enablement, including building effective materials for sales reps.
Familiarity with EHR or practice management platforms.
AI-native work habits, utilizing AI tools for speed, quality, insights, and scale.
Comfortable operating within a defined function, executing strategy with excellence and improving it over time.
Product Marketing Alliance certification is a plus.

Skills

Product Marketing
Positioning
Messaging
Sales Enablement
Go-to-Market Strategy
Customer Marketing
Content Strategy
Competitive Intelligence
AI Tools
Healthcare SaaS

Location

Atlanta, GA
Southeast

Work Type

Full-time

Experience Level

5-7 years

Salary/Compensations

Competitive compensation based on experience

Benefits

Paid Time Off and company holidays
Comprehensive health, dental and vision benefits
Short-term and long-term disability Insurance
401k plan with matching company contribution

About the Company

Cerbo and OptiMantra are healthcare technology companies providing EHR and practice management solutions for functional, integrative, direct primary care, concierge, med spa, and behavioral health practitioners.
Cerbo is designed for clinical depth and flexibility for holistic and functional medicine practices.
OptiMantra is structured for scale, offering breadth and operational infrastructure for growing practices.
Together, the platforms form a leading presence in the rapidly expanding healthcare technology market.
The company is focused on providing technology foundations for practitioners to redefine patient experiences.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.