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About the Role

The Social Media Manager will create and deliver engaging content across digital channels, supporting properties' offerings and enhancing the brand's digital presence. This role involves content creation, community management, social media strategy, and scheduling, reporting to the Senior Marketing Manager.

Responsibilities

• Lead the day-to-day management of corporate and properties’ digital channels, creating inspirational, informative, and engaging photo and video content.
• Plan, produce and create digital content to be used across all digital channels, increasing audience engagement.
• Develop creative ideas, suggest new innovative ways of delivering digital content, and stay updated with the latest digital marketing trends, industry insights, and platform updates.
• Create graphics and edit photos, collaborating with the internal marketing team when necessary.
• Create awareness and interest within audiences, driving traffic to engage with digital content.
• Monitor, analyze, and report on the performance of digital channels/activities using tools like Later social posting app, feeding back to stakeholders, and using data to inform future activities.
• Prioritize and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
• Contribute to and work with relevant teams and stakeholders to develop, manage, and implement the digital side of integrated marketing campaigns.
• Attend events, committee meetings, and functions as and when appropriate.
• Ensure visual and written brand integrity of content for each account.
• Plan and schedule posts.
• Create engaging caption copy for each individual property.
• Community management for each social channel, responding to inquiries, engaging with comments and other accounts.
• Attend marketing meetings to plan and support assets for upcoming initiatives.
• Create and manage relationships with various team members at both corporate and property levels.
• Organize and manage digital assets (photography, 3D tours, and video).
• Train and share social media best practices with internal teams when applicable.

Requirements

• 3 years experience as a Social Media Manager
• Experience in creating social media strategies and reporting
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Ability to craft engaging content
• Organized and able to multitask
• Passion for hospitality and real estate industry
• Self-starter who works well both independently and collaboratively
• Strong design eye and skill
• Community management, digital photography and video editing experience is required

Skills

• Social Media Management
• Content Creation
• Digital Marketing
• Photo and Video Editing
• Community Management
• Social Media Strategy
• Scheduling
• Graphic Design
• Data Analysis
• Reporting
• Later social posting app
• Brand Integrity
• Caption Writing
• Asset Management

Location

• Remote
• Hybrid

Work Type

• Full-time

Experience Level

• Mid-level

Benefits

• Competitive salary
• Incentive & benefits
• Fun and fast-paced environment
• Casual and flexible work environment

About the Company

• Archive Hospitality Group revitalizes architectural landmarks as vibrant places that anchor and contribute to the community.
• They reimagine historic buildings deeply rooted in their location, welcoming travelers and locals alike to share memorable experiences.
• The company aims to create space for all through the people and places they encounter and the connections they make.
• They strive to bring the same level of quality, commitment, and dedication to their properties as they do to the Archive Team.
• About The Broadview Hotel: Featured in Michelin’s Toronto Hotel Guide, The Broadview Hotel is an iconic gateway to the city’s most captivating neighbourhood. It is a historic east-end neighbourhood landmark with a wonderfully colourful past. Originally built in 1891, it has now been meticulously restored and reimagined as a 58-room boutique hotel and charismatic gathering spot.
• About Gladstone House: Since 1889, Gladstone Hotel has been a pillar of the West Queen West community offering a space that promotes creativity and collaboration while fostering inclusivity. Over the past several years, the Gladstone Hotel has evolved in many ways but has continued to be recognized and valued as a very social and interactive gathering place, most recently being featured in Michelin’s Toronto Hotel Guide.
• About Postmark Hotel: Archive's newest addition to our hotel collection is The Postmark Hotel. Dating back to 1914, the Postmark has always been a place for connection. Once a historical post office and community hub on Newmarket’s charming Main Street and now the highly anticipated Postmark Hotel, we operate with an emphasis on community, art, and gathering. Our thoughtfully designed space has room for you to meet, dine and drink, as well as space to host your most important get-togethers, from group dinners to business meetings and retreats.

Equal Opportunity

• Our team fosters a culture of inclusion and belonging for both team members and guests. We celebrate diversity, collaboration and uniqueness.