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About the Role

TRUEWERK is seeking an experienced Marketing Director in Denver, Colorado to lead brand strategy and execution across direct-to-consumer, wholesale, and enterprise channels. This role involves owning integrated marketing to build trust and drive demand, ensuring all brand communications reflect a deep understanding of the customer and their work.

Responsibilities

• Own product positioning, messaging, and portfolio-level strategy to clearly differentiate TRUEWERK in the market.
• Collaborate cross-functionally to bring products to life through compelling storytelling that drives both conversion and brand equity.
• Partner with CMO, Creative, and cross-functional Team members to evolve the TRUEWERK brand and ensure consistent expression across touchpoints.
• Apply customer, market, and competitive insights to continuously refine positioning and inform product and marketing decisions.
• Lead GTM planning across product launches and campaigns, including strategy, calendar, prioritization, and cross-functional alignment.
• Drive integrated campaigns from concept through launch across channels, ensuring cohesive execution and measurable impact.
• Guide paid, earned, and experiential efforts to ensure consistency, effectiveness, and alignment to GTM objectives.
• Partner with Sales to drive growth across enterprise (B2B) and wholesale channels through tailored strategies and enablement.
• Develop channel- and account-specific approaches that support sell-through, partner engagement, and brand presence.
• Lead brand activation and marketing efforts that build awareness and credibility with trade professionals.

Requirements

• Senior-level marketing background with a consumer brand that has scaled significantly (e.g., 2–3x growth).
• Hands-on exposure to a seasonal omnichannel business, ideally in the Apparel/Footwear or Outdoor/Recreation industries.
• Proven track record leading integrated marketing within an omnichannel business, including direct-to-consumer and wholesale/retail.
• Background in developing and evolving brand strategy across channels and customer touchpoints.
• Strong foundation in consumer insights and voice-of-the-customer inputs to inform brand and marketing decisions.
• Hands-on involvement in building or actively participating in go-to-market (GTM) strategy and execution for a consumer brand.
• Demonstrated success partnering cross-functionally with commercial teams, including Ecommerce, Wholesale, and Retail.
• Prior responsibility for leading or managing marketing Team members.
• Ownership of, or leadership responsibility for, one or more marketing channels (e.g., social media, PR, ecommerce, paid media, influencer, experiential).
• History of working with diverse teams, functions, or geographies.
• Familiarity with, or meaningful connection to, trade professionals or workwear-adjacent audiences.

Skills

• Product positioning
• Messaging
• Portfolio-level strategy
• Brand strategy
• Integrated marketing
• Go-to-Market (GTM) planning
• Campaign execution
• Paid media
• Earned media
• Experiential marketing
• B2B marketing
• Wholesale marketing
• Consumer insights
• Cross-functional collaboration

Location

• Denver, Colorado

Work Type

• Hybrid

Experience Level

• Senior-level

Salary/Compensations

• $155,000 - $175,000 base salary + bonus

Benefits

• Employer-paid medical (HDHP & PPO options) and dental plans
• Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
• Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
• Affordable coverage for dependents and domestic partners
• HSA with monthly employer contribution
• FSA, dependent care, and commuter spending accounts
• Employee Assistance Program (free mental health, financial, and legal counseling)
• Professional development reimbursement program
• Volunteer and community-building opportunities
• 401(k) with company match
• Monthly hybrid work stipend
• Unlimited PTO policy and paid company holidays
• Free workwear for you and discounts for friends and family!

About the Company

• At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor, valuing precision, discipline, and excellence.
• We provide skilled, physical workers with gear that mirrors the value they create, optimizing performance and reflecting their pride and professionalism.
• We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners.
• Backed by a dedicated Team of about 50 employees and a strong growth trajectory, we’re building a company and culture grounded in performance, integrity, and continuous improvement.

Equal Opportunity

• TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.