Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
We are looking for a Marketing Manager to build and scale our growing Beat the Utility offering. You will evaluate our presence and approach across different channels, overseeing campaigns, content, and field presence to reach NYC small business owners.
Responsibilities
- Build a consistent editorial cadence that grows awareness among NYC business owners on social, especially Instagram.
- Lead website and blog strategy, including case studies, explainers, and SEO content.
- Write clearly about complex energy topics for a non-technical audience.
- Ensure consistency of brand identity across all marketing and enablement materials.
- Build relationships with NYC commercial real estate, hospitality, fitness, and F&B associations.
- Identify and execute opportunities to run our own events.
- Develop pre- and post-event campaigns that convert conversations into qualified pipeline.
- Track event ROI and iterate the playbook.
- Identify and execute co-marketing opportunities with likeminded organizations.
- Design brand activations that build visibility in the verticals where we're winning.
- Translate product evolution into crisp messaging and powerful visuals.
- Own the Beat the Utility collateral suite, including one-pagers, objection-handling guides, and competitive positioning.
- Partner with sales to understand where deals stall and build assets that move them forward.
- Partner with customer service to understand customer delight and translate those moments into marketing assets.
- Maintain a tight feedback loop between field learnings and marketing output.
Requirements
- 6-8 years of B2B marketing experience, ideally with startup experience.
- Owner mentality - you've run programs with real accountability.
- Comfortable with ambiguity - you can move forward without a perfect playbook, set your priorities, and adjust as the picture sharpens.
- Strong writer with clear instincts.
- Hands-on event experience - you've planned and staffed trade shows or community events and know how to manage logistics without losing sight of pipeline quality.
- Sales-aligned - you measure yourself by pipeline and signed customers.
- Agile working with a range of tools, including Hubspot, Salesforce, Figma, Canva and Claude Pro.
- Familiarity with NYC commercial verticals (restaurants, gyms, retail chains, commercial real estate) and how energy decisions get made in those businesses is a bonus.
Skills
- Content creation
- Social media marketing (Instagram)
- Website strategy
- Blog strategy
- SEO
- Brand identity management
- Event planning and execution
- Relationship building
- Co-marketing
- Brand activations
- Product positioning
- Messaging development
- Visual communication
- Collateral development
- Sales enablement
- Customer service feedback integration
- Hubspot
- Salesforce
- Figma
- Canva
- Claude Pro
Location
- NYC
Work Type
- Hybrid
Experience Level
- 6-8 years B2B marketing experience
- Startup experience
Salary/Compensations
- $145,000-$165,000
Benefits
- Equity
- Group medical and dental insurance
- Flexible vacation / PTO policy
- 401(k) plan
About the Company
- David Energy is creating a new kind of power company, offering cheaper and cleaner energy than traditional Retail Electricity Providers by leveraging renewable supply and controllable capacity.
- We are a Series A company aiming to run the grid on clean energy 24/7/365.
- Our 'Beat the Utility' product guarantees small commercial customers that their total electric spend will be less than their incumbent utility.
- We are scaling rapidly in NYC and plan to expand to additional zones and ISOs across the Northeast.