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About the Role

The Director of Global Product Marketing will bridge the gap between Caseware’s product offerings and its commercial teams, ensuring customer-focused positioning that resonates with the audit and accounting industry. You will develop compelling messaging that connects with our target audience, particularly professionals in the audit and accounting fields. This role requires a deep understanding of both audit and product marketing, ideally suited to someone with a background in audit who has transitioned into product marketing within a B2B SaaS environment.

Responsibilities

Leverage product marketing expertise to understand the needs of the audit and accounting industry and craft messaging and positioning strategies.
Develop messaging that addresses industry pain points and highlights key product features and benefits.
Engage directly with clients through customer engagement initiatives and support activities.
Partner closely with cross-functional teams, including Sales, Product, and Marketing, to align product messaging with customer needs.
Lead content development and market positioning initiatives across Caseware's product portfolio.
Serve as a subject matter expert in presentations, marketing materials, and promotional activities.
Represent Caseware confidently at conferences, webinars, customer meetings, and industry events.

Requirements

3–5 years of experience in Audit & Assurance, with a strong understanding of audit standards, methodologies, and processes, at a minimum of the Senior Audit Associate or Audit Manager level.
A minimum of 5 years of experience in product marketing or a related marketing role within a B2B SaaS organization.
Proven ability to translate technical product details into clear, customer-focused messaging.
Demonstrated experience working cross-functionally with Product, Sales, and Marketing teams.
Strong written and verbal communication skills.
Experience building, mentoring, and developing Product Marketing talent.
Comfortable and confident evaluating, utilizing, and building AI-enabled solutions to support Product Marketing programs.
Successful completion of a background check (Identity Verification and Criminal Record Check; Soft Credit Check for Executives and Senior Managers).

Skills

Product Marketing
Audit & Assurance
B2B SaaS
Technical Communication
Cross-functional Collaboration
Written and Verbal Communication
Team Development
AI Proficiency

Location

Toronto, Ontario
Remote (hybrid)

Work Type

Full-time
Permanent
Hybrid

Experience Level

Senior

Salary/Compensations

$175,000 CAD - $185,000 CAD per year

Benefits

Discretionary bonus
Commission
Health insurance
Retirement plans
Flexible work options
Generous time-off policies

About the Company

Caseware is one of Canada's original Fintech companies, leading the global audit and accounting software industry for over 30 years.
Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.
With a customer-focused mindset, we are building technology that is shaping the future of audits, financial reporting, and financial data analytics.
Caseware is in its next major growth phase following a strategic investment from Hg Capital in 2020.

Equal Opportunity

Caseware is dedicated to building teams as diverse as our customers in an equitable and inclusive way.
We welcome and encourage candidates of all backgrounds to apply.
Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.