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About the Role

The Director of Product Marketing is a key strategic leader responsible for bridging the gap between product ideation and successful market launch. This role partners with Product Development from the earliest stages to ensure innovations meet consumer needs and are built to win across all channels. The Director acts as the strategic "quarterback" for product innovation, owning the commercialization process to ensure timely, on-brand, and commercially successful launches. This role serves as a vital link between Marketing and Wholesale teams, ensuring compelling product stories across all platforms and driving strategies that keep Madison Reed at the forefront of the omnichannel beauty space.

Responsibilities

Partner with Product Development (PD) to co-lead the discovery phase, leveraging consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth.
Own the end-to-end commercialization lifecycle and the cross-functional Stage-Gate process, driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful.
Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing, translating brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap.
Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed’s premium market position.
Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth.
Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint.
Drive organizational clarity on product priorities and sequencing, developing high-stakes storytelling and business cases to secure executive alignment and resource allocation.
Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution.
Collaborate with the Wholesale leadership team to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding paid digital media.
Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion.
Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity.
Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels.
Ensure wholesale executions reflect Madison Reed’s premium positioning and deliver a best-in-class retail experience.
Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence.
Champion the voice of the customer, the market and product in internal decision-making.

Requirements

10+ years of marketing experience, with significant leadership experience in product marketing.
Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands.
Proven experience managing complex product lifecycles and Stage-Gate processes in a high-growth environment.
Ability to influence without authority across a matrixed organization, specifically bridging the gap between creative marketing teams and operational wholesale teams.
Deep and extensive experience conducting consumer research to gain consumer insights which inform product positioning.
Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs.
Exceptional strategic thinking paired with operational rigor and attention to detail.
Confident cross-functional leader with the ability to influence at the executive level.
Passion for beauty, innovation, and building brands that customers love.

Location

Remote

Work Type

Full-time
Remote

Experience Level

Director level
10+ years of marketing experience

Salary/Compensations

$150k - $155k

Benefits

Comprehensive Healthcare
100% Company Paid Short and Long Term Disability
401k Participation and Equity Grants
Continuing Education Contributions
HSA Employer Contributions and FSA Options
Parental Leave Program
Commuter Benefits
Responsible Paid Time Off Program
Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
Company sponsored events

About the Company

Madison Reed is disrupting a $50 billion industry by offering clients the option to own their beauty with a revolutionary choice—home or Hair Color Bar. Our professional hair color is omnichannel, available through our website, in-store pickup at our Hair Color Bars, or by appointment at our Hair Color Bar locations. We offer a variety of color services from licensed cosmetologists. With our men’s line launched in 2020, we are shaking up the hair care industry with products for at-home use.
We live our values: Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from client interactions to team treatment. Our founder & CEO, Amy Errett, has fostered a unique culture of transparency, accountability, and fun, prioritizing diversity, inclusion, and team support.
Our commitment to the ultimate client experience, product innovation, and beauty technology has attracted a devoted and growing fan base. We are passionate about our mission to live life colorfully and make personal care more personal.

Equal Opportunity

Where applicable we comply with the Fair Chance Ordinance, and we will consider employment for qualified applicants with arrest and conviction records. All qualified applicants with arrest or conviction records will be considered for employment in accordance with the ordinance and state law.
We value inclusion and access for all candidates, and we are pleased to provide reasonable accommodation as needed to complete the interview process. Please contact hiring@madison-reed.com to make a reasonable accommodation request. Requests must be submitted prior to your scheduled interview.
Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.