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About the Role
As Senior Marketing Manager for Japan & Korea, you will drive end-to-end marketing campaigns to deepen client relationships, elevate brand presence, and empower origination teams. You will connect global strategy with local execution, ensuring marketing activities resonate with the cultural nuances and business dynamics of Japan and Korea.
Responsibilities
- Collaborate with Japan & Korea Market Heads to develop, align, and execute local marketing strategies integrated with global plans.
- Define precise customer segments, profiles, and messaging tailored to local markets in partnership with the global marketing team.
- Design, manage, and execute full-funnel marketing and sales enablement activities for Japan & Korea, optimizing channel mix with cultural sensitivity.
- Build and maintain strong relationships with local leadership, client underwriting teams, sales, and cross-functional teams.
- Consult with Japan & Korea leadership to identify sales enablement needs and ensure origination teams have necessary resources.
- Collaborate with the media relations team to ensure message consistency, amplify campaign coverage, and position Swiss Re's leaders and solutions.
- Own the local marketing budget, respond to global performance reporting requests, and present results to local leadership.
Requirements
- 10+ years of experience in marketing and communications roles with a proven track record of delivering measurable commercial impact.
- Exceptional communication skills with strong written and verbal abilities in both Japanese and English (fluency essential).
- Proven project management and organizational skills to manage multiple campaigns and stakeholders.
- Ability to design integrated marketing strategies across channels and markets.
- Ensuring consistency in messaging, timing, and execution across initiatives, with timely reporting.
- Familiarity with the (re)insurance sector in a B2B marketing role or a related financial services environment is strongly preferred.
- Bachelor's degree in Marketing, Management, Communications, or Economics.
Skills
- Japanese language proficiency
- English language proficiency
- Project management
- Organizational skills
- Integrated marketing strategy design
- Stakeholder alignment
- Campaign coordination
- Messaging consistency
- Timely reporting
- B2B marketing
- Financial services marketing
- Creativity
- Networking
- Adaptability
- Korean language proficiency
- Digital marketing acumen
- Marketing automation
- Data-driven campaign optimization
Location
- Japan
- Korea
Work Type
- Hybrid
- Limited travel
Experience Level
- Senior
- 10+ years
Education Level
- Bachelor's degree
About the Company
- Swiss Re is a leading provider of reinsurance, insurance, and risk transfer solutions, working to make the world more resilient.
- We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.
- We cover both Property & Casualty and Life & Health.
- We create new opportunities and solutions for our clients by combining experience with creative thinking and cutting-edge expertise.
- Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking.
- We embrace a workplace where everyone has equal opportunities to thrive and develop professionally.
- We encourage experienced professionals returning to the workforce after a career break to apply.
Equal Opportunity
- We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics.
- In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.