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About the Role

The Consumer Marketing Manager will lead short and long-term strategic marketing for the Ostomy portfolio in the community setting. This role focuses on consumer acquisition, product preference, retention, and long-term use of Coloplast products, reporting to the Director of Marketing, Ostomy.

Responsibilities

• Lead the execution of the 5-year Impact 4 strategy for Ostomy Care.
• Develop and lead consumer marketing strategies to achieve US business growth targets.
• Define and own brand positioning and messaging frameworks across all consumer touchpoints.
• Manage the consumer journey strategy from post-acute transition through long-term community use.
• Analyze competitive landscapes and consumer trends to inform strategic decisions.
• Lead the development of consumer-facing materials for product campaigns, education, and commercialization.
• Identify and develop opportunities for consumer associations, advocacy, ambassadors, and community events.
• Lead the product launch process for consumer-focused initiatives.
• Define KPIs and evaluate performance of community growth initiatives.
• Partner with internal teams to develop product messaging, campaign inputs, and channel-ready assets.
• Collaborate with Medical Affairs and Payers & Evidence to translate clinical evidence into compliant consumer messaging.
• Manage deliverables with the internal MarCom team on branding and design projects.
• Influence Global counterparts to develop product-supporting campaigns and value propositions.
• Work with Payers & Evidence, Market Access, and DME Suppliers to build sustainable access for Ostomy Care.
• Ensure strategy alignment through continuous input from Sales, Service, and Customer Experience partners.
• Manage the annual marketing budget and forecast spend.

Requirements

• BS/BA in Business or Marketing.
• 3+ years of marketing experience, ideally in a regulated or healthcare market.
• Highly analytical with the ability to make data-driven decisions.
• Proven track record of executing successful consumer marketing campaigns.
• Ability to work in a cross-functional team environment.
• Excellent communication and leadership skills.
• Experience in budget management.
• Comfortable managing a broad spectrum of strategic and tactical tasks.
• Ability to solve problems with minimal direction.
• Domestic and minimal international travel required.

Skills

• Data analysis
• Strategic marketing
• Budget management
• Project management
• Cross-functional collaboration
• Verbal and written communication
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint

Work Type

• Hybrid

Experience Level

• 3+ years

Education Level

• BS/BA in Business or Marketing

Salary/Compensations

• $119,000 - $170,000

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored wellness programs and mental health resources
• Paid leave of absence for qualifying events
• Generous paid parental leave
• 401(k) plan with company match
• Financial planning services
• Corporate discount programs
• Generous paid time off
• Flexible work hours and arrangements
• Training programs and mentorship
• Tuition reimbursement
• Recognition programs and bonuses

About the Company

• Global leader in ostomy care and medical devices.
• Employs approximately 16,000 people with products available in over 143 countries.
• Focused on an ambitious growth agenda and sustainable business practices.

Equal Opportunity

• Coloplast is committed to a policy of Equal Employment Opportunity (EEO) and employs/promotes individuals based on merit, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other protected classification.