Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Product Marketing Manager, Growth & Enablement will support Edwin’s growth strategy across Canada, focusing on regional go-to-market planning, decision-maker engagement, and Sales enablement. This role owns the market-to-buyer side of Edwin marketing, ensuring school boards and other decision-makers understand Edwin’s value and have the necessary messaging and materials for adoption. You will develop market-facing positioning, board-level messaging, Sales enablement materials, campaign strategy, competitive positioning, and regional GTM plans.
Responsibilities
- Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada.
- Develop regional messaging and campaign strategies reflecting local education priorities, curriculum needs, funding opportunities, and buyer considerations.
- Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers.
- Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
- Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
- Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
- Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
- Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
- Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
- Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
- Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story.
- Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.
Requirements
- University degree or college diploma in marketing, communications, business, education, or a related field.
- 4+ years of experience in product marketing, B2B marketing, Sales enablement, demand generation, education marketing, or a related role.
- Strong ability to develop messaging for decision-maker, buyer, and leadership audiences.
- Experience creating Sales enablement materials such as pitch decks, one-pagers, objection handling guides, talk tracks, or competitive positioning.
- Strong understanding of campaign strategy, audience segmentation, and go-to-market planning.
- Excellent writing, communication, presentation, and stakeholder management skills.
- Ability to translate product features and customer proof points into clear market value.
- Experience working with Sales teams and customer-facing stakeholders.
- Strong project management skills and ability to manage multiple priorities in a fast-moving environment.
- Experience in K-12 education, EdTech, school board procurement, or curriculum, is considered an asset.
- Familiarity with tools such as Salesforce, Pardot, Jira, Canva, and digital marketing tools is considered an asset.
Skills
- Product marketing
- B2B marketing
- Sales enablement
- Demand generation
- Education marketing
- Messaging development
- Sales enablement material creation
- Campaign strategy
- Audience segmentation
- Go-to-market planning
- Writing
- Communication
- Presentation
- Stakeholder management
- Project management
- K-12 education
- EdTech
- School board procurement
- Curriculum
- Salesforce
- Pardot
- Jira
- Canva
- Digital marketing tools
Location
- Canada
Work Type
- On-site
- Hybrid
- Full-time
- Contract
Experience Level
- 4+ years of experience
Education Level
- University degree or college diploma in marketing, communications, business, education, or a related field.
Salary/Compensations
- $80,000 per annum
Benefits
- Comprehensive benefits package
- Commuter friendly location
- Free parking on-site
- Free shuttle bus service from Don Mills Subway Station
- Access to on-site fitness center and fitness classes
- Access to LinkedIn Learning
- Mentorship and professional development opportunities
- Comprehensive Employee Assistance Program (EAP)
About the Company
- Nelson Education Ltd. is the largest Canadian-owned and operated K-12 publisher and Canada's only heritage education content provider, known for innovative products and solutions.
- Nelson is on a mission to make learning accessible, engaging, and effective for all learners.
- Nelson developed Edwin, a digital learning ecosystem, which is a platform for classroom success providing curriculum-linked content, engaging tools, and support.
- Nelson is redefining education and making a positive impact on how knowledge is acquired and shared.
Equal Opportunity
- Nelson teaches the world by learning from everyone in it.
- Committed to fostering an equitable, diverse, and inclusive workplace environment.
- Believes in the power of education and its ability to impact social change.
- Values a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions.
- Fosters and continues to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.
- Commits to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core.
- Strives to build an inclusive world for everyone.
- Nelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity.
- Does not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.
- Provides accommodation during the recruitment and selection process upon request.