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About the Role

The CRM Manager will drive high-quality, data-led campaigns and elevate player experiences across casino audiences. This role requires a balance of creativity, analytical thinking, and operational precision, working closely with Product, VIP, and Creative teams. The CRM Manager will leverage modern CRM platforms and AI-driven insights to optimise campaign performance, while ensuring regulatory compliance and responsible gaming standards are met. This is an opportunity to make a direct impact on customer growth and long-term player value within a leading global organisation.

Responsibilities

Design campaign mechanics and promotional offers that drive engagement, retention, and reactivation KPIs
Own and manage the weekly promotional calendar, ensuring effective cadence and alignment with strategy
Apply AI-driven insights and segmentation techniques to enhance campaign targeting and performance
Oversee campaign QA to ensure accuracy, compliance, and high-quality execution across all channels
Analyse campaign performance and bonus efficiency, translating insights into continuous optimisation
Collaborate cross-functionally to deliver seamless, high-impact CRM initiatives

Requirements

3+ years' CRM experience within iGaming or gambling (sports betting or casino)
Expertise in segmentation, campaign design, and promotional mechanics
Advanced analytical capability, including use of AI or data-led tools to inform decisions
Experience working with CRM platforms such as Optimove or equivalent systems
Ability to collaborate across Product, Creative, and Operational teams
Personal knowledge in online casino would be beneficial
Familiarity with responsible gaming practices and regulatory compliance requirements
Knowledge of Canadian French in addition to English

Skills

CRM
Segmentation
Campaign Design
Promotional Mechanics
AI
Data-led Tools
CRM Platforms
Optimove

Location

Toronto, Canada

Work Type

Full-time

Experience Level

3+ years

Salary/Compensations

CAD $85,000 – $105,000

About the Company

At Entain, we don't just keep up with the pace of entertainment, we set it. Home to over 30 global brands, we're 29,000+ strong, united by a love of creating bold, boundary-pushing experiences. And when we win, we win together.
Our ambition? To become the world's number one in betting, gaming, and interactive entertainment, delivering moments of pure excitement to millions, responsibly and sustainably.

Equal Opportunity

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on age, disability, gender or gender reassignment, pregnancy or maternity, race, religion or belief, sexual orientation, marriage/civil partnership, or any other basis.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.