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About the Role

We’re seeking an Executive Creative Director, Brand to elevate and steward Faherty’s creative expression. This role blends visionary leadership with strategic rigor—scaling content output, bridging brand and commerce, and building a strong organization to grow and sustain creative output. As a senior leader, you will ensure Faherty’s brand shows up consistently, thoughtfully, and with impact across every touchpoint. You’ll partner closely with executive leadership and cross-functional teams to translate brand vision into meaningful, customer-centered storytelling that drives both emotional connection and business results. This role requires a balance of high-level thinking and decisive execution, with a focus on leading teams, influencing the organization, and continuously pushing the brand forward.

Responsibilities

Steward and evolve Faherty’s evolving aesthetic creative expression, ensuring a cohesive and elevated brand identity across all channels and experiences.
Serve as the ultimate creative authority and guardian of brand standards, maintaining excellence in storytelling, design, and execution across every touchpoint.
Balance long-term brand building with near-term execution, ensuring all creative work delivers against both strategic and commercial goals.
Establish clear creative briefs, direction, and feedback frameworks to ensure consistent, high-quality output across teams and partners.
Lead the development of integrated, multi-channel campaigns and brand initiatives across digital, retail, and experiential platforms.
Oversee the creation of all brand content—including motion, photography, video, and design—ensuring consistency and impact across paid and owned channels.
Guide storytelling across earned, owned, and paid channels to ensure a cohesive and culturally resonant brand narrative.
Partner with executive leadership, marketing, e-commerce, visual merchandising, retail, wholesale and product teams to align creative output with broader business objectives.
Work across teams to bring the brand expression to life across our channels in retail, wholesale, and ecomm.
As a member of the creative leadership team, contribute to seasonal campaigns and brand-wide initiatives.
Build, mentor, and inspire a high-performing creative team, fostering a culture of collaboration, innovation, and accountability.
Establish and refine scalable creative processes and workflows that support efficiency while maintaining a high bar for quality.
Lead the selection, evaluation, and ongoing management of agency partners, ensuring alignment with brand vision and consistent delivery.
Cultivate and manage relationships with external partners, including photographers, and production teams, to expand creative capabilities.
Oversee creative budget, specifically photo production and freelance/agency network.
Drive innovation by introducing new ideas, talent, and emerging approaches to storytelling and content creation.
Explore and integrate AI-driven tools and workflows within the creative process, with a curiosity for how new technologies can enhance ideation, production, and personalization.
Maintain a strong pulse on cultural trends, competitive landscape, and customer insights to keep the brand relevant and forward-thinking.

Requirements

Minimum of 15 years of experience in creative leadership roles, with a track record of evolving and scaling premium or lifestyle brands.
Exceptional creative vision with a refined aesthetic sensibility across typography, photography, motion, and digital design.
Proven ability to lead large-scale, integrated campaigns from concept through execution across multiple channels.
Strong leadership presence, with experience managing, mentoring, and growing creative teams.
Strategic mindset with the ability to translate brand direction into impactful creative outputs and business results.
Fluency in modern content ecosystems, including digital, social, e-commerce, and experiential environments.
Curiosity and working knowledge of AI tools in the creative space, with an openness to experimenting and integrating new technologies into workflows.
Experience working cross-functionally and influencing senior stakeholders across an organization.
Strong operational and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
A balance of strategic leadership and hands-on engagement when needed.
A passion for storytelling, craftsmanship, and pushing creative boundaries in service of the brand and customer.

Skills

Creative Leadership
Brand Stewardship
Campaign Development
Content Creation
Cross-Functional Leadership
Team Leadership
Budget Management
AI Tools Integration
Trend Analysis

Experience Level

15+ years of experience in creative leadership roles

Salary/Compensations

$250,000 - $275,000 USD

Benefits

Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount

About the Company

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism.
Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.
We feel a deep responsibility to do things differently: to promise comfort without compromising quality.
To hold ourselves to a higher standard with a lower environmental impact.
To leave the world a better place than we found it.
We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet.
We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.
Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship.
To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.
We welcome everyone — and we mean everyone.
We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few.
We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work.
Employees should embody the five core values of the Faherty team: Always Innovate, Bring Day One passion, Move forward as one, Harness the Power of Positivity, Deliver with a Timeless focus.
Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!

Equal Opportunity

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