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About the Role

Fi is seeking a Senior Paid Social Manager to build and run campaigns, set strategy, and own performance against acquisition targets. This role is central to the company's growth, driving real revenue through strategic decisions in paid social.

Responsibilities

• Own hands-on, full-funnel execution across Meta (Advantage+ Shopping, prospecting, retargeting) and TikTok including TikTok Shop.
• Build campaigns, write and QA ads, pace budgets daily, manage bidding and audiences, and make scaling calls.
• Drive channel contribution to shared blended CAC target while protecting volume.
• Partner with Finance on true unit economics rather than platform-reported numbers.
• Own the creative brief-to-asset-to-test pipeline, representing paid social in creative reviews.
• Maintain measurement and signal quality end to end: pixel and Conversions API health, TikTok Events API, event integrity, conversion tagging, consent handling, catalog and DPA setup, and existing-customer exclusion hygiene.
• Manage brand safety and fraud controls including placement exclusions, suitability settings, and bot mitigation.
• Own the paid-side requirements, QA, and troubleshooting for Meta DPA and TikTok Shop product feeds.
• Build and maintain reporting in Northbeam and Databricks, plus the weekly paid social performance narrative.
• Manage platform partner relationships with Meta and TikTok reps, including beta access, budget, billing, and spend reconciliation.
• Run an incrementality and testing practice (geo holdouts, lift studies) that validates spend is driving net-new customers.
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and audience strategy.

Requirements

• 6+ years in performance marketing with deep, hands-on ownership of Meta and TikTok, ideally at a DTC or subscription brand at meaningful scale.
• Proven track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets.
• Fluency with Advantage+, TikTok Shop and Spark Ads, server-side tracking (CAPI and Events API), catalog and commerce setups, and audience strategy.
• Strong creative instincts and real experience running structured creative testing with in-house or external creative team.
• Comfort pulling and interrogating your own numbers; SQL or BI tool experience is a plus.
• Clear communication, including the ability to brief executives and write a crisp performance recap.
• Bonus if you have hardware plus subscription or other considered-purchase experience, familiarity with incrementality testing and media mix modeling, or have built a channel in-house from scratch.

Skills

• Meta
• TikTok
• Advantage+ Shopping
• TikTok Shop
• Spark Ads
• Server-side tracking
• CAPI
• Events API
• Catalog and commerce setups
• Audience strategy
• Creative testing
• SQL
• BI tools
• Incrementality testing
• Media mix modeling

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $110,000 - $160,000

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-friendly office
• $500 annual donation to a dog charity of your choice through BarkBack Program
• Free Fi Membership
• Gifting program for friends and family

About the Company

• Fi is a company transforming the human-pet relationship through cutting-edge technology.
• The company aims to revolutionize pet parenting by leveraging real-time location tracking, activity, sleep, and behavior monitoring.
• Fi is bridging the communication gap between pets and humans, envisioning a future where pet parents know their pet's real-time status and needs.
• Fi is a fast-growing Series B startup.

Equal Opportunity

• Fi is an equal opportunity employer committed to diversity and inclusion.
• Prohibits discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
• Policy applies to all employment practices including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
• Hiring decisions are based solely on qualifications, merit, and business needs.