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About the Role

Fi is seeking a Senior Manager, Paid Research & Youtube to build and run campaigns, set strategy, and own performance against acquisition targets. This role is critical to the company's growth, directly impacting revenue through strategic decisions in performance marketing.

Responsibilities

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube.
• Build campaigns, manage bidding, pace budgets, and make scaling calls.
• Drive channel contribution to shared blended CAC targets while protecting volume.
• Partner with Finance on true unit economics.
• Own YouTube strategy across upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies.
• Manage Performance Max with appropriate asset groups, audience signals, and brand exclusions.
• Own the creative brief-to-asset pipeline for paid search and YouTube.
• Represent the channel in creative reviews and partner with Brand and Creative on video and asset production.
• Maintain measurement and signal quality end to end, including conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists.
• Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display.
• Own paid-side requirements, QA, and troubleshooting for Shopping feeds.
• Build and maintain reporting in Northbeam and Databricks.
• Develop the weekly Google performance narrative reconciled against source-of-truth reporting.
• Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation.
• Run an incrementality and testing practice (lift studies, geo tests) to validate spend is driving net-new customers.
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy.

Requirements

• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube.
• Experience scaling spend efficiently against CAC, ROAS, or contribution-margin targets.
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation.
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management.
• Comfort pulling and interrogating your own numbers.
• Clear communication, including the ability to brief executives and write a crisp performance recap.

Skills

• Google Ads
• Search
• Performance Max
• Demand Gen
• YouTube
• Shopping
• SQL
• BI tool experience

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $110,000 - $160,000

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-friendly office
• $500 annual donation to a dog charity of your choice through BarkBack Program
• Free Fi Membership
• Gifting program for friends and family

About the Company

• Fi is a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship.
• Our mission is to develop cutting-edge technology to revolutionize what it means to be a pet parent.
• Fi is leveraging team talent and expertise to improve the lives of millions of pets in the U.S. with real-time location tracking, activity, sleep and behavior monitoring.
• We are building a future where everyone knows how their pet feels in real time and how to keep their best friend in good shape.
• Fi is a fast-growing Series B startup.

Equal Opportunity

• Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
• We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
• This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
• Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.