Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Lumexa Imaging is seeking a digital-forward Marketing Manager with a passion for executing brand strategy and insight-driven marketing to better connect with targeted audiences. This role focuses on leading integrated marketing with an emphasis on online strategy and execution, including website, digital, social, and CRM, to drive demand for Lumexa Imaging Services.

Responsibilities

• Aid in development of local market and customer strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results.
• Implement omnichannel strategies with tactical plans and marketing mix for Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more.
• Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels.
• Implement Marketing Excellence framework, including segmentation/targeting, business intelligence tools, and KPI reporting with marketing team.
• Execute launch excellence for new center locations and technology/innovation pipeline investments.
• Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts.
• Plan, manage and execute brand digital, social and CRM marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev.
• Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

• Experience working with a cross-functional team to achieve goals.
• Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships.
• Strong work ethic and high level of enthusiasm for the dynamic environment.
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders.
• Demonstrated project management skills; strong attention to detail and timelines.

Skills

• Omni-channel marketing
• Insights-based marketing
• Online marketing strategy
• Measuring and communicating marketing impact
• Website analytics tools (Google Analytics)
• Content management systems (WordPress, Elementor)
• Social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite)
• Reputation management platforms
• Adobe Creative Suite
• Marketo, or other email marketing CRM platform
• Microsoft Office Suite

Location

• 13 states

Work Type

• Outpatient

Experience Level

• 3-6 years of marketing/brand management experience with emphasis in online strategy

Education Level

• Bachelor’s degree in Business or Marketing or other relevant area

About the Company

• Lumexa Imaging is one of the country's largest providers of outpatient medical imaging.
• With over 5,000 team members and more than 185 outpatient imaging centers across 13 states, our team conducts more than 4 million outpatient studies annually.
• We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.

Equal Opportunity

• Lumexa Imaging is an equal opportunity employer.