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About the Role

We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will own CRM strategy and campaign execution for Occasions — key seasonal and cultural moments that drive significant order volume. The ideal candidate can think big picture about occasion strategy and dive into the weeds of campaign execution and reporting.

Responsibilities

Own CRM campaign strategy for Canadian Occasions, developing and executing occasion-specific lifecycle programs across email, push, in-app, and SMS.
Build end-to-end campaigns, managing audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze.
Partner cross-functionally with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams.
Analyze campaign performance with analytics partners, identify trends, and make data-informed recommendations.
Connect occasions to lifecycle journeys, ensuring customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs.
Stay current on best practices in CRM, email, push, and SMS marketing and share learnings with the broader team.

Requirements

4+ years of experience in CRM, email, or lifecycle marketing.
Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud).
Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis.
Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs.
Strong written and verbal communication skills.
Experience collaborating cross-functionally with creative, analytics, and product or strategy teams.
Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities.
Bachelor's degree or equivalent experience.

Skills

CRM
Email marketing
Lifecycle marketing
Braze
Iterable
Salesforce Marketing Cloud
Audience segmentation
Campaign analysis
Data interpretation
Cross-functional collaboration
SQL
HTML
Tableau
Periscope

Location

Canada

Work Type

Full-time

Experience Level

4+ years

Education Level

Bachelor's degree or equivalent experience

Salary/Compensations

$87,000—$108,500 CAD

Benefits

Paid time off
Paid parental leave
Wellness benefit
Several paid holidays
Medical benefits
Dental benefits
Vision benefits
Disability insurance
Basic life insurance
RRSP including an employer match
Mental health program

About the Company

DoorDash's mission is to grow and empower local economies.
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers.
We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers.
We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Equal Opportunity

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.