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About the Role

We are seeking a Creative Strategist to lead creative strategy for a portfolio of fast-growing D2C brands. You will own creative direction and performance across multiple client accounts, driving ideation, scripting, briefing, and analysis. Your goal is to develop, test, and scale high-performing creative that delivers measurable results across Meta and TikTok, collaborating with designers, producers, media buyers, and account managers.

Responsibilities

Own and develop performance creative strategies across multiple client accounts on Meta and TikTok.
Translate creative performance data into clear insights, recommendations, and testing opportunities.
Lead concepting, scripting, and briefing for UGC and paid social assets.
Write clear, high-quality creative briefs for creators and internal production teams.
Build and manage structured creative testing roadmaps across accounts.
Collaborate closely with account managers to ensure alignment between strategy, delivery, and client goals.
Stay ahead of trends, hooks, formats, and platform updates to inform creative direction.
Lead or contribute to client reporting, presenting creative insights and strategic recommendations.
Manage multiple accounts with strong organization, prioritization, and attention to detail.

Requirements

2-4+ years of experience in paid social, creative strategy, content, or performance marketing (agency experience is a plus).
Strong understanding of Meta and TikTok ad ecosystems.
Proven ability to analyze performance data and translate it into creative decisions.
Excellent written communication and briefing skills.
A proactive, ownership-driven mindset.
A strong interest in buyer psychology, storytelling, and conversion-driven content.
The ability to manage multiple clients and priorities effectively.
Takes ownership and accountability for results.
Strategic, but also hands-on and execution-focused.
Cares about performance over vanity metrics.
Collaborative and communicates clearly with cross-functional teams.
Thinks critically about performance and process, and confidently challenges both their own work and the company's ways of working to push outcomes further.
Curious, with a genuine passion for the eCommerce space - consistently engaging with new content, trends, and platform updates to evolve their thinking and approach.
Thrives in a fast-paced, high-performance environment.
Motivated to grow into a leading creative strategist.

Skills

Meta Ads
Performance Creative
Creative Testing
Meta
TikTok
UGC
Paid Social
Creative Strategy
Content
Performance Marketing
Buyer Psychology
Storytelling
Conversion-Driven Content
Data Analysis
Creative Briefing

Location

Remote Working
Central London HQ (Optional)

Work Type

Remote
Hybrid

Experience Level

2-4+ years

Salary/Compensations

£40,000 to £54,000

Benefits

28 days holiday including your Birthday, Christmas Eve and New Years Eve.
Additional annual leave for long service (1 extra day per year after 2 years).
Up to 30 days working abroad flexibility.
Private health & dental insurance.
Enhanced Parental Leave: 12 weeks full pay for birthing parents or primary adopters; 4 weeks full pay for non-birthing parents or secondary adopters.
Team socials.
Supportive environment.
Happiness-driven values.

About the Company

The Soar Group is one of the UK’s fastest-growing performance agency groups, comprising Hambi Media (Performance creative agency for Meta), For You Advertising (UK’s #1 independent TikTok agency), and Soar With Us (Paid social and paid search).
The group manages over £100M in ad spend and works with category-leading D2C brands.
Operates the UK’s largest Creative Strategy department.
Nominated for Meta’s Creative Diversity Award 2025.
Highest independent agency spend on Meta in 2025.
Official TikTok Agency Partner, Creative Partner, and one of the only TikTok Shop Partners across UK and US.
Two production studios (London and Manchester).
Creators of D2C Diaries, one of the UK’s leading eCommerce podcasts.
Partnered with Meta, TikTok, Foreplay, and Triple Whale.

Equal Opportunity

As part of our hiring process, we may also introduce your profile to other relevant opportunities through our HAYRA platform — a curated network of leading e-commerce brands. This is designed to increase your chances of finding the right role, without needing to apply multiple times. If you would prefer to be considered for this role only, you can let us know at any stage.