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About the Role

Join Air Canada's MarTech team as a Product Manager, focusing on customer data, identity, consent, and activation to power personalization across digital and in-flight experiences. You will shape dataflows within our marketing technology stack and contribute to platform initiatives.

Responsibilities

• Architect end-to-end dataflows.
• Design and verify customer data movement across systems including Real-Time CDP, consent management, data warehouse, and activation channels.
• Translate ambiguous business requests into integration designs.
• Define data contracts, APIs, identifiers, and latency expectations.
• Document designs for engineers, vendors, and stakeholders.
• Partner with internal MarTech, Data, and Engineering teams, as well as external vendors.
• Ensure data minimization, privacy, and the simplest viable contract.

Requirements

• Solutions architecture for data-rich, customer-facing systems, including data flow design and identifier stitching.
• Experience with profiles, audiences, segments, and different activation methods (batch, near-real-time, edge).
• Identity resolution experience with hashed identifiers, deterministic vs. probabilistic stitching, member-vs-guest profiles, and identity drift.
• Understanding of Customer Data Platform / RT-CDP architecture (schemas, identity namespaces, segmentation engines, destinations).
• Experience with audience modeling on a cloud data warehouse for marketing activation.
• Understanding of cross-channel marketing activation across web, mobile, email, and emerging surfaces.
• Tag management fundamentals, including client-side instrumentation, data layers, and event taxonomies.
• Pragmatism, favoring the simplest design that meets requirements and managing scope creep.
• Reliability and dependability in a fast-paced environment.
• 5+ years of relevant experience, preferably in travel, hospitality, or loyalty industries.
• Appreciation for how passenger data, flight context, and operational systems differ from typical e-commerce stacks.
• Candidates must be eligible to work in the country of interest and responsible for obtaining necessary work authorizations.

Skills

• Solutions architecture
• Identity resolution
• Customer Data Platform / RT-CDP concepts
• Audience modeling
• Cross-channel marketing activation
• Tag management fundamentals
• Pragmatism
• Reliability
• Dependability
• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• Adobe Campaign Classic
• Adobe Launch
• Cloud data warehouse experience
• Consent management platform experience

Location

• Canada

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• Air Canada is an iconic Canadian symbol and the best airline in North America.
• We are a diverse and vibrant team at the leading edge of passenger aviation.

Equal Opportunity

• Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
• As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.