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About the Role

The Marketing Manager develops marketing campaigns, communications materials, and implementation strategies that support engagement, revenue, and other organizational objectives. This role ensures project consistency with overall marketing strategies, tracks campaign results, and adjusts strategies to meet market changes. It also involves quality control of provider marketing materials for brand compliance and collaboration with management for continuous improvement. The role requires up to 10-15% travel.

Responsibilities

Supports internal and/or external teams and clients by creating proposals, presentations, and other materials using product/program information, data, and media insights.
Assists with planning, creation, and execution of various strategic marketing communications.
Consults and collaborates with cross-functional teams, colleagues, and leadership to deliver effective programs and other client offerings that advance organizational goals.
Monitors the competitive landscape and market trends to identify new opportunities for the organization to shape products, programs, and/or services most relevant to the target audience.
Provides guidance on marketing best practices and campaign strategies to colleagues and/or external partners.
Advises campaign stakeholders about next steps, opportunities, and risks based on best practices and lessons learned.
Observes, reviews, and measures the campaign outcomes, proactively elevating lessons learned to key stakeholders.

Requirements

Bachelor’s degree required.
5+ years of experience in marketing, communications, or a combination of relationship management and marketing.
Industry experience with travel, retail, and/or dining products preferred.
Experience in partner or affinity marketing and/or managing external marketing relationships.
Demonstrated strength in relationship and project management, with the ability to manage and influence multiple external vendors and business partners.
Strong direct-to-consumer marketing experience, particularly across direct response channels such as direct mail, DRTV, email, digital, and social media.
Experience leveraging first-party data and predictive or analytical models to drive campaigns, including designing and managing test-and-learn initiatives.
Excellent written, verbal, visual/presentation, and interpersonal communication skills.
Proven ability to manage multiple priorities simultaneously in a fast-paced environment.
Regular and reliable job attendance.
Effective verbal and written communication skills.
Exhibit respect and understanding of others to maintain professional relationships.
Independent judgement in evaluation options to make sound decisions.
Ability to work effectively in an in-office/open office environment with moderate noise.

Skills

Marketing
Communications
Relationship Management
Project Management
Direct-to-consumer marketing
Direct response channels (direct mail, DRTV, email, digital, social media)
Data visualization
Analytics
Tableau
Monday.com

Location

United States

Work Type

Hybrid
Remote

Experience Level

5+ years

Education Level

Bachelor's degree

Benefits

401(k)
100% company-funded pension plan
Health, dental, and vision plans
Life insurance
Paid time off (company and individual holidays, vacation, sick, caregiving, and parental leave)
Performance-based and peer-based recognition
Tuition reimbursement

About the Company

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP.
AARP Services manages provider relationships and performs quality control oversight for products and services bearing the AARP name, offered to AARP's millions of members.
The provider offerings span health, financial, travel, and leisure products, as well as life event services.
Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services.
AARP Services also engages in new product development and provides consulting services to outside companies.

Equal Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.