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About the Role
Join us to do the best work of your career and make a profound social impact as a Consumer and Ecommerce Marketing Lead on our E-Business Team in Tokyo.
Responsibilities
- Lead and guide the Japan regional work pod, providing clear direction, prioritization, and decision-making across consumer, e-commerce, and partner functions
- Drive consumer marketing strategy execution across the E2E 360° flywheel, ensuring alignment from planning through activation, optimization, and measurement
- Own in-quarter investment strategy and execution, partnering closely with the VF team to build bottom-up plans and reallocate spend to maximize impact
- Develop and scale new approaches that win consumer interest, engagement, and revenue, translating deep local insights into differentiated, Japan-relevant solutions
- Act as the senior point of escalation for Japan consumer and e-commerce delivery, balancing speed, risk, and stakeholder alignment across in-quarter and next-quarter timelines
Requirements
- Extensive experience leading consumer marketing and e-commerce strategy in Japan, with a strong understanding of local buyer behavior, media dynamics, and cultural nuance
- Proven success operating at a senior leadership level in a matrixed, global organization, influencing without authority and aligning multiple stakeholders
- Strong track record of in-quarter execution management, including investment decisions, trade-offs, and performance-driven optimization
- Experience delivering E2E integrated programs, including partnerships, sponsorships, and experiential activations, with disciplined governance
- Ability to act as a trusted market advocate and escalation point, representing Japan needs clearly and constructively at regional and global forums
- Background in technology, consumer electronics, or digitally led consumer brands within the Japan market
Skills
- Consumer marketing
- E-commerce strategy
- Marketing flywheel
- Investment strategy
- Local insights translation
- Stakeholder alignment
- Program delivery
- Partnerships
- Sponsorships
- Experiential activations
- Market advocacy
- Japanese language
- English language
Location
- Tokyo
Work Type
- Full-time
Experience Level
- 18+ years of Experience
- Senior leadership level
Education Level
- Bachelor’s degree in Marketing, Business, or a related discipline
- Advanced degree preferred
About the Company
- We put the same vision into optimizing the online user experience as we do in creating game-changing products.
- This is where our E-Business professionals come into their own.
- They are industry experts on emerging technology.
- They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration.
- The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.