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About the Role

The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience, meeting sales goals, and supporting daily store operations. This role blends luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently.
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust-based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Requirements

• 1+ years of sales experience (luxury retail preferred).
• Knowledge of fashion trends and competitors.
• A combination of education and experience will be considered.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
• Strong English proficiency.
• Luxury retail background.
• Social media savvy.
• Experience with live-stream shopping or video demos.
• Clienteling and data acquisition skills.
• Ability to work in a fast-paced environment.
• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days.

Skills

• Personalized styling
• Product expertise
• Fashion advice
• Cross-selling
• Upselling
• Omni-channel selling
• Social selling
• Short-form video
• Clienteling
• Data acquisition
• Visual merchandising
• Inventory processing
• Replenishment
• Asset protection
• Live-stream shopping
• Video demos

Work Type

• Full-time

Experience Level

• 1+ years of sales experience

About the Company

• Coach is a global fashion house founded in New York in 1941.
• Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
• Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
• A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
• Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers.
• Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences.
• Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.

Equal Opportunity

• Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.