Media Director at VaynerMedia LLC | Sydney, New South Wales, Australia | Rezi

Media Director at VaynerMedia LLC

Media Director

VaynerMedia LLC · Sydney, New South Wales, Australia

1 months ago

Media Director

VaynerMedia LLC · Sydney, New South Wales, Australia

a month ago
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About the Role

We’re looking for a Sydney-based Media Director to lead insights-driven media and measurement strategies, strengthen client & partner agency relationships, and collaborate with cross-departmental teams. This role involves managing a division within the Paid Media Department, serving as a trusted leader for operations management, innovation, client relationships, and media execution.

Responsibilities

  • Ensures media plans are of the highest standard.
  • Assists in presentation material creation.
  • Provides strategic guidance on reporting calls with clients.
  • Oversees a team of media experts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise.
  • Works in conjunction with HR and other teams to foster team career growth and a positive work environment.
  • Embodies a true leadership mentality and is willing to devote days to making their team successful.
  • Contributes to the continued growth and stability of VaynerMedia.
  • Empowered to make decisions that are best for the company over the long-run.
  • Oversees execution by setting up process and clear lines of communication.
  • Updates performance benchmarks and shares digital platform updates, both internally and externally with client partners.
  • Manages negotiations for high value and/or complex packages.
  • Approves all recommendations and presentations before sending to the client.
  • Delegates work effectively and not only teaches direct reports but also delivers seamless client work.
  • Fosters an environment that encourages intelligent risk-taking, innovation, and creativity.
  • Leads interviewing, hiring, training, coaching, developing, and evaluating team members.
  • Leads cross-LoB buying deliverables.
  • Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism.
  • Acts as a key contact for client and platform partners, operating as a go-to voice and leader for them.
  • Develops and delivers senior-level, sophisticated media investment strategies to clients, derived from industry insights and best-in-class expertise and thought leadership.
  • Collaborates across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
  • Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction.
  • Takes responsibility for and rectifies (as needed) any mistakes or errors made by team members and implements improvement across processes.
  • Navigates a portfolio of brands within a larger conglomerate or business group and gains a deep understanding of their unique company architectures to build the strongest holistic relationship possible.
  • Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
  • Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team.
  • Provides clear delegation of responsibilities across their organization and makes expectations for success clear and concise.
  • Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue.
  • Proactively identifies the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross-disciplines at times where needed), to help deliver best-in-class work that helps to grow their business.

Requirements

  • Proven track record of large-scale media buying proficiency across several biddable platforms.
  • Depth in Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct.
  • Experience in offline media (TV, Print, Radio, OOH) is required.
  • Experience in planning and managing both campaigns and always-on initiatives for major regional and global brands.
  • Fluency with analytics, attribution and measurement systems is needed.
  • Expertise in analytics, attribution and measurement systems is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
  • Experience working in the advertising media landscape in the Australia region.
  • Minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
  • Good network of media and marketing professionals in the Australia market, including major publishers, brands.
  • Advanced written, presentation and general communication skills.
  • Ideally experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
  • Proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
  • Examples of leaning into new/emerging platform opportunities to drive media innovation.
  • Experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus).
  • Comfortable with a fast-paced environment.
  • Comfortable working as an integrated team (across creative, media, and strategy).
  • Professional English skills required.

Skills

  • Media strategy
  • Measurement strategy
  • Client relationship management
  • Partner agency relationship management
  • Cross-departmental collaboration
  • Operations management
  • Innovation
  • Media execution
  • Large-scale media buying
  • Facebook/Instagram advertising
  • Google Ads (Search, YouTube, DV360)
  • Programmatic Display/OLV
  • Publisher Direct advertising
  • Offline media planning and buying (TV, Print, Radio, OOH)
  • Campaign planning and management
  • Always-on initiative management
  • Analytics
  • Attribution
  • Measurement systems
  • Team leadership
  • Mentorship
  • Vision
  • Technical expertise
  • Career growth fostering
  • Positive work environment creation
  • Negotiation
  • Process setup
  • Communication
  • Performance benchmarking
  • Digital platform updates
  • Risk-taking
  • Creativity
  • Hiring
  • Training
  • Coaching
  • Development
  • Evaluation
  • Cross-LoB buying
  • Attention to detail
  • Work ethic
  • Empathy
  • Professionalism
  • Client communication
  • Platform partner relations
  • Media investment strategy development
  • Industry insights
  • Thought leadership
  • Cross-disciplinary collaboration
  • Omnichannel media strategy
  • Business outcome focus
  • Player/coach mentality
  • Problem-solving
  • Mistake rectification
  • Process improvement
  • Brand portfolio navigation
  • Company architecture understanding
  • Relationship building
  • Proactive opportunity identification
  • Workflow streamlining
  • Scope agreement management
  • Finance and billing management
  • Incremental campaign opportunity identification
  • Bilingual skills (plus)

Location

  • Sydney

Work Type

  • Full-time

Experience Level

  • 6+ years of industry experience
  • Experience leading and managing teams of at least 6-8 individuals

About the Company

  • VaynerX is a family of companies building brands for the now.
  • Founded by Chairman Gary Vaynerchuk in January 2017, VaynerX is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
  • VaynerMedia is a global integrated creative and media agency, built for today's consumers.
  • As the Modern Agency of Record, VaynerMedia understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
  • Founded in 2009 by Gary Vaynerchuk, VaynerMedia is an independently owned agency operating in 15 offices worldwide.
  • ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
  • Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems.
  • Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
  • Culture is our key and Empathy is how we build it.
  • VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions.
  • Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising.
  • Our entrepreneurship DNA runs deep.
  • We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft.
  • Our environment (and pace) feels much more like a start-up than most agencies.
  • We can’t wait to meet you.