About the Role
We’re looking for a Sydney-based Media Director to lead insights-driven media and measurement strategies, strengthen client & partner agency relationships, and collaborate with cross-departmental teams. This role involves managing a division within the Paid Media Department, serving as a trusted leader for operations management, innovation, client relationships, and media execution.
Responsibilities
- Ensures media plans are of the highest standard.
- Assists in presentation material creation.
- Provides strategic guidance on reporting calls with clients.
- Oversees a team of media experts focused on 1-3+ clients, providing leadership, mentorship, vision, and technical expertise.
- Works in conjunction with HR and other teams to foster team career growth and a positive work environment.
- Embodies a true leadership mentality and is willing to devote days to making their team successful.
- Contributes to the continued growth and stability of VaynerMedia.
- Empowered to make decisions that are best for the company over the long-run.
- Oversees execution by setting up process and clear lines of communication.
- Updates performance benchmarks and shares digital platform updates, both internally and externally with client partners.
- Manages negotiations for high value and/or complex packages.
- Approves all recommendations and presentations before sending to the client.
- Delegates work effectively and not only teaches direct reports but also delivers seamless client work.
- Fosters an environment that encourages intelligent risk-taking, innovation, and creativity.
- Leads interviewing, hiring, training, coaching, developing, and evaluating team members.
- Leads cross-LoB buying deliverables.
- Leads by example in terms of attention to detail, general work ethic, empathy, and internal/external professionalism.
- Acts as a key contact for client and platform partners, operating as a go-to voice and leader for them.
- Develops and delivers senior-level, sophisticated media investment strategies to clients, derived from industry insights and best-in-class expertise and thought leadership.
- Collaborates across disciplines, specifically planning and analytics, to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
- Operates as a “player/coach”, able to jump in and get into the weeds as needed to keep campaign work moving in the right direction.
- Takes responsibility for and rectifies (as needed) any mistakes or errors made by team members and implements improvement across processes.
- Navigates a portfolio of brands within a larger conglomerate or business group and gains a deep understanding of their unique company architectures to build the strongest holistic relationship possible.
- Works to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
- Continuously strives for improvement across all team processes to streamline workflow and benefit the larger team.
- Provides clear delegation of responsibilities across their organization and makes expectations for success clear and concise.
- Leads client communication around scope agreements, finance and billing, working closely with FinOps to keep a handle on monthly billing and incoming revenue.
- Proactively identifies the needs of our clients’ businesses to sell-through incremental campaign opportunities to clients (cross-disciplines at times where needed), to help deliver best-in-class work that helps to grow their business.
Requirements
- Proven track record of large-scale media buying proficiency across several biddable platforms.
- Depth in Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct.
- Experience in offline media (TV, Print, Radio, OOH) is required.
- Experience in planning and managing both campaigns and always-on initiatives for major regional and global brands.
- Fluency with analytics, attribution and measurement systems is needed.
- Expertise in analytics, attribution and measurement systems is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
- Experience working in the advertising media landscape in the Australia region.
- Minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- Good network of media and marketing professionals in the Australia market, including major publishers, brands.
- Advanced written, presentation and general communication skills.
- Ideally experienced dealing with non-core buying teams, specifically media & communications planning, analytics, traditional media buying, and others.
- Proven output rooted in highly strategic thinking that leveraged unique insights to drive disproportionate success.
- Examples of leaning into new/emerging platform opportunities to drive media innovation.
- Experienced leading and managing teams of at least 6-8 individuals (cross-disciplinary a plus).
- Comfortable with a fast-paced environment.
- Comfortable working as an integrated team (across creative, media, and strategy).
- Professional English skills required.
Skills
- Media strategy
- Measurement strategy
- Client relationship management
- Partner agency relationship management
- Cross-departmental collaboration
- Operations management
- Innovation
- Media execution
- Large-scale media buying
- Facebook/Instagram advertising
- Google Ads (Search, YouTube, DV360)
- Programmatic Display/OLV
- Publisher Direct advertising
- Offline media planning and buying (TV, Print, Radio, OOH)
- Campaign planning and management
- Always-on initiative management
- Analytics
- Attribution
- Measurement systems
- Team leadership
- Mentorship
- Vision
- Technical expertise
- Career growth fostering
- Positive work environment creation
- Negotiation
- Process setup
- Communication
- Performance benchmarking
- Digital platform updates
- Risk-taking
- Creativity
- Hiring
- Training
- Coaching
- Development
- Evaluation
- Cross-LoB buying
- Attention to detail
- Work ethic
- Empathy
- Professionalism
- Client communication
- Platform partner relations
- Media investment strategy development
- Industry insights
- Thought leadership
- Cross-disciplinary collaboration
- Omnichannel media strategy
- Business outcome focus
- Player/coach mentality
- Problem-solving
- Mistake rectification
- Process improvement
- Brand portfolio navigation
- Company architecture understanding
- Relationship building
- Proactive opportunity identification
- Workflow streamlining
- Scope agreement management
- Finance and billing management
- Incremental campaign opportunity identification
- Bilingual skills (plus)
Location
- Sydney
Work Type
- Full-time
Experience Level
- 6+ years of industry experience
- Experience leading and managing teams of at least 6-8 individuals
About the Company
- VaynerX is a family of companies building brands for the now.
- Founded by Chairman Gary Vaynerchuk in January 2017, VaynerX is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
- VaynerMedia is a global integrated creative and media agency, built for today's consumers.
- As the Modern Agency of Record, VaynerMedia understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
- Founded in 2009 by Gary Vaynerchuk, VaynerMedia is an independently owned agency operating in 15 offices worldwide.
- ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
- Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems.
- Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
- Culture is our key and Empathy is how we build it.
- VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions.
- Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising.
- Our entrepreneurship DNA runs deep.
- We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft.
- Our environment (and pace) feels much more like a start-up than most agencies.
- We can’t wait to meet you.
