Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The CRM & Loyalty Lead will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs across AU, US, & UK. This role will drive retention, loyalty, and revenue growth by optimising flows, campaigns, and segmentation, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets. You'll be deep in Klaviyo and Yotpo day to day, and you'll be one of the clearest voices of our customer inside the business.

Responsibilities

• Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
• Own the Klaviyo platform end to end - flows, segmentation, testing, deliverability, reporting and testing cataog managment
• Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
• Communicate tiering structures, rewards and exclusive experiences clearly across CX to drive retention and advocacy
• Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
• Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
• Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market

Requirements

• 4+ years experience in Digital or CRM roles in retail/ecommerce
• Proficiency in Klaviyo, email automation platforms, and customer segmentation
• Strong analytical skills with ability to interpret data and translate insights into actionable strategies
• Experience with A/B testing methodologies and campaign optimisation
• Excellent written communication skills for email copywriting and campaign development
• Experience setting up CRM strategies and lifecycle flows from scratch

Skills

• Klaviyo
• Yotpo
• Nosto
• Email automation platforms
• Customer segmentation
• A/B testing
• Copywriting

Location

• AU
• US
• UK
• NZ

Work Type

• Flexible working environment

Experience Level

• 4+ years experience

Benefits

• Huge staff discounts across Showpo and over 50 amazing brands on site
• Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke
• Opportunities to find purpose and give back through volunteering and hosted presentations from our charity partners with workplace giving and donation matching supported
• Dog friendly office & Breakfast Bar
• Education, Wellness and Lunch & Learn Programs
• Company wide I S**t Rainbow Awards - Reward & Recognition Program

About the Company

• Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
• Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage.
• Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories.
• We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.