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About the Role

We are seeking a mid-level Content Creator skilled in social media, cultural trends, and hands-on content production. This role involves bringing ideas from concept through to final delivery, creating platform-native content for platforms like TikTok, Meta, and YouTube. You will collaborate with strategists, influencer specialists, and account teams to produce creative and culturally relevant work, balancing always-on content with reactive, trend-led moments across multiple brands.

Responsibilities

• Own content creation end-to-end — from ideation and planning through to shooting, editing and delivery
• Create high-quality, platform-native social content across TikTok, Meta, YouTube and emerging channels
• Review content calendars, performance and trends daily to identify optimisation and reactive opportunities
• Shoot content across studio, on-location and mobile-first environments
• Edit and refine video content using advanced techniques, ensuring a strong balance of pace and craft
• Contribute fresh, culturally relevant ideas that tap into trends and platform behaviours
• Collaborate with internal teams to interpret briefs and bring them to life creatively
• Manage multiple projects simultaneously, delivering on time and within scope
• Maintain equipment and explore new tools, formats and ways of working to elevate output
• Help lift the overall standard, visual ambition and performance of social content across the business

Requirements

• Experience in a content creator / shooter-editor role, ideally within an agency or fast-paced multi-client environment
• Strong end-to-end production skills — confident filming, directing and editing social-first content
• Advanced video editing capabilities, with knowledge of sound, light mixing and post-production workflows
• Deep understanding of social platforms, formats and trends, and how to create content that feels native to each
• Proven ability to manage multiple briefs and adapt your style across different brands and audiences
• Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, etc.) and mobile content creation
• A proactive, hands-on mindset — comfortable experimenting, problem-solving and getting stuck in
• Strong creative instincts with an eye for detail, pacing and storytelling
• Collaborative approach, with the confidence to share ideas and contribute to creative direction
• Motion graphics, influencer or paid social experience, and familiarity with AI tools in content creation are nice to have

Skills

• Content creation
• Social media
• Video editing
• Adobe Creative Cloud
• Premiere Pro
• After Effects
• Photoshop
• Mobile content creation
• Trend analysis
• Creative ideation
• Project management
• Motion graphics
• Influencer marketing
• Paid social
• AI tools

Location

• Pyrmont

Work Type

• Flexible working arrangements
• Remote work (up to 6 weeks per year)

Experience Level

• Mid-level

Benefits

• Birthday days off
• Friday 3pm finish throughout summer
• Additional leave with longevity
• Access to industry leading mentors
• Comprehensive Wholeself program (Physical, Mindful, Financial wellbeing)
• Creative, fun and rewarding office environment
• Publicis Liberté flexibility approach
• Access to Global AI Platform, Marcel
• Extensive Learning & Development opportunities (via Marcel Classes)
• Career Conversations program
• Diversity, Equality and Inclusion strategy (Viva!, Égalité, enABLE, Embrace)
• Work Your World program
• Parental leave policy (up to 18 weeks paid primary carer leave)
• Access to counsellors, psychologists and professionals via Sonder

About the Company

• Herd MSL represents one of Australia’s largest and most-awarded agency groups, part of Publicis Groupe ANZ and global PR network MSL.
• With more than 25 years in market, we’ve delivered award-winning work across PR, social and influencer.
• Our social and content offering has been growing significantly.
• We move fast, keeping pace with trends, launches and moments as they happen.
• We’re one of Australia’s most awarded agencies, part of a global network, and home to a fun, flexible, and strengths-based culture.
• You’ll work on diverse clients, from global leaders to emerging innovators, and have the freedom to do your best work.
• Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses.

Equal Opportunity

• We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes.
• Diversity. Inclusion. Equity. More than just words, these are part of our DNA.
• At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation.
• We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in.
• We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
• Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.
• We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.