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About the Role

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. This role is critical for driving real business growth by delivering tangible, profitable results for iconic brands, focusing on core business outcomes like ROI and Cost Per Acquisition (CPA). You will be a data detective, leading cutting-edge campaigns, and becoming a trusted client partner.

Responsibilities

Drive tangible, profitable results for iconic brands, focusing on core business outcomes like ROI and Cost Per Acquisition (CPA).
Dive deep into analytics to uncover the story behind the numbers, finding clever ways to constantly optimise and improve campaign performance.
Take the helm of innovative, omnichannel media campaigns, managing everything from planning and buying to negotiations and reporting.
Build powerful relationships with clients, guiding them with expert advice and data-driven strategies that solve their biggest challenges.
Lead and empower a talented team, fostering their skills and championing a culture of collaboration, curiosity, and extraordinary results.

Requirements

Proven, hands-on-keyboard experience in a performance-focused digital role, ideally from an e-commerce or finance background where driving measurable transactions is key.
Connect campaign activity directly to business profitability; live and breathe metrics like CPA and ROI.
Expertise with performance marketing platforms like Google Ads, Meta Ads, and key DSPs/search management tools (e.g., The Trade Desk, SA360).
Relentlessly curious and constantly hunting for opportunities to improve efficiency and scale results.
Knack for deep data analysis, using analytics platforms to not only report on what happened but to explain why and what to do next.

Skills

Performance marketing
Digital marketing
E-commerce
Finance
Google Ads
Meta Ads
DSPs
Search management tools
Data analysis
Campaign optimization

Location

Sydney

Work Type

Hybrid
Flexible working

Experience Level

Digital expert
Performance Specialist

Salary/Compensations

Competitive salary package

Benefits

20 days holiday increasing with service to a maximum of 25 days
Option to purchase extra leave of up to 4 weeks per year
Flexible working environment
Paid parental leave
Flexible public holidays
Birthday leave
Early finishes during the summer months
Investment in career growth and development
Supportive and inclusive workplace culture
Mental wellness support via Employee Assistance Program

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders- better for people, planet, and business- by using media with intention.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe that diversity is vital and positively influences the environment in which we operate.
We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying.
Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.