About the Role
Reporting to the General Manager of Marketing, this role supports the local planning, execution, measurement, and optimization of mid and lower funnel marketing activity for Fisher & Paykel and Haier brands in New Zealand. You will translate commercial and product priorities into actionable marketing plans and campaigns, ensuring brand alignment and local relevance.
Responsibilities
- Support local marketing execution and translate commercial priorities into actionable plans.
- Coordinate end-to-end marketing campaigns across multiple channels and customer touchpoints.
- Collaborate with global and local marketing teams.
- Contribute to product marketing activities including new product introductions, promotions, and category initiatives.
- Collate, interpret, and present performance insights to support decision-making.
- Manage multiple workstreams and deadlines while collaborating with media, digital, social, PR, and creative teams.
Requirements
- Experience contributing to marketing planning and execution.
- Experience within a consumer goods or premium brand environment.
- Ability to work within a broader marketing strategy.
- Strong organizational and detail-oriented skills.
- Strong data and reporting capability.
- Ability to work across both luxury and mass market segments.
- Proactive, curious, and collaborative working style.
Skills
- Marketing planning
- Campaign execution
- Data analysis and reporting
- Stakeholder management
- Digital marketing
- Project coordination
Location
- New Zealand
Work Type
- Hybrid
Education Level
- University degree in Marketing, Business, or a related discipline is preferred.
Salary/Compensations
- Competitive salary
Benefits
- Flexible working
- Ongoing professional development
- Generous discounts on Fisher & Paykel and Haier products
- Family leave offering
About the Company
- Iconic global brand with a strong local heritage.
- Part of the global Haier parent company.
- Designing products since 1934 with a presence in over 50 countries.
- Focused on designing technology that enriches and improves people's lives.
Equal Opportunity
- Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
