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About the Role
Cooper Equipment Rentals is seeking customer-oriented, motivated individuals to join their professional team. Applicants must be residing in Canada and legally entitled to work.
Responsibilities
- Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
- Consistently generate qualified leads, build a strong pipeline, and close new rental business.
- Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
- Meet and exceed monthly, quarterly, and annual sales targets.
- Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
- Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
- Negotiate rental agreements and pricing with confidence and professionalism.
- Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
- Accurately track activities, opportunities, and customer interactions in the CRM system.
- Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
- Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
- Analyze customer needs and requirements, and present customers with equipment rental solutions.
Requirements
- Valid Class G driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points).
- Minimum Grade 12 diploma or equivalent.
- Proven success in B2B Outside Sales with a hunter mindset.
- Excellent communication, negotiation, and relationship-building skills.
- Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
- Strong organizational and time-management skills; able to manage multiple priorities independently.
- Proficiency in Microsoft Office and CRM platforms.
- Team-player, with the ability to interact with both customers and colleagues in a professional manner.
Skills
- Cold calling
- Site visits
- Networking
- Referrals
- Lead generation
- Pipeline management
- Relationship building
- Sales target achievement
- Customer needs assessment
- Market trend analysis
- Competitor analysis
- Product innovation awareness
- Rental agreement negotiation
- Pricing negotiation
- Customer service
- Problem-solving
- Follow-up
- CRM system usage
- Brand representation
- Market share expansion
- Client satisfaction
- Microsoft Office proficiency
- CRM platform proficiency
- SRM software familiarity (plus)
Location
- Canada
Work Type
- Full-time
- Outside Sales
Experience Level
- Proven success in B2B Outside Sales
- Experience in the construction equipment rental industry or a related field is a strong asset
- Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset
- Product knowledge of a diverse range of construction equipment is an asset
- Demonstrated track record of exceeding sales targets and consistently growing a territory
Education Level
- Minimum Grade 12 diploma or equivalent
- Bachelor’s degree in a related field is an asset but is not required
Salary/Compensations
- Competitive salary - base salary + commission structure
Benefits
- Excellent benefit package with premiums paid by the company
- Company vehicle + fuel card
- RRSP Match
About the Company
- Cooper Equipment Rentals is a safety-minded organization offering stable, year-round employment.
- They provide a fun-loving work environment with strong social responsibility.
- Continuous training, learning, and development opportunities are available.
Equal Opportunity
- We passionately believe that our inclusive and diverse team is key to the success of our business.
- We are dedicated to building an environment where everyone has an equitable opportunity to thrive, and where diversity, equity and inclusion is celebrated and embraced.
- We strive to hire diverse talent and to ensure that everyone feels safe, respected, and valued during the hiring process and throughout their journey with us.
- To continue the conversation, or if you require accommodations, reach out to our team at careers@cooperequipment.ca.